It has been a wild couple of weeks for current and former Puma leadership.

The Board of Directors of Harley-Davidson, Inc. has confirmed that it is engaged in an ongoing CEO search as part of the Board’s succession planning responsibilities.

The company initiated the process in Q4 2024 with the retention of an executive search firm after Jochen Zeitz, the current CEO, expressed his interest in retiring from the company in 2025 after five years in the role and subject to appointing his successor to ensure an orderly leadership transition.

“The Board is grateful to Mr. Zeitz for his many significant contributions to the company as CEO,” the company said in a statement. “These contributions include, but are not limited to, the creation and successful execution of the Hardwire, the company’s five-year strategic plan (2021-2025), reinvigorating the brand, and his leadership during one of the most challenging operating environments in the history of the company.”

Image courtesy Harley-Davidson, Inc.