Gap Inc. reported that Nancy Green, who was president and CEO of Athleta from May 2013 to August 2019, has been appointed president and CEO of Old Navy, Gap’s largest brand.

In August 2019, Green was appointed president and chief creative officer of Old Navy. In September 2019, Mary Beth Laughton, who formerly led digital operations for Sephora, was appointed Athleta’s CEO.

Green will report to Sonia Syngal, CEO of Gap Inc. and will serve on the company’s senior leadership team. Green has served as interim head of Old Navy since March.

“Nancy is a visionary leader who brings deep customer empathy to her role every day. She has led the brand through one of the most challenging periods in its 26-year history, and the team has delivered strong results through compelling creative and product execution,” said Syngal. “Under Nancy’s purpose-led leadership, the brand has grown a formidable billion-dollar Active and Fleece business, launched new omnichannel experiences, and doubled down on Old Navy’s promise to welcome everyone through fun, fashion, family and value. I look forward to watching her and the team further grow the brand and its social impact at a time when it matters most.”

“I’m thrilled to lead Old Navy – a brand that serves millions of customers with strong values that play an important role in serving the needs of millions of families and communities,” said Green. “Old Navy has always stood for the democracy of style, and we have the unique ability and scale to bring that mission to life in how we deliver new products, experiences and style to customers of all sizes, shapes and backgrounds. I am so proud to have the opportunity to lead this team into the future.”

At Athleta, Green is credited with helping grow the brand from $250 million to nearly $1 billion. purpose-led business for active women and girls. In 2018, Nancy was instrumental in Athleta becoming the first apparel company of its size and scale to achieve B Corp Certification. During her career with Gap Inc., Green has also held multiple roles in the Old Navy brand, including the early growth years of the brand and again from 2010 to 2012 when she led product, design and visual merchandising. It was under her leadership that the brand focused on balancing innovation in core categories and launched the iconic Rockstar jean and Pixie pant, as well as the Active business.

Photo courtesy Nancy Green/Athleta