EOG Says First Consumer Campaign Reached Millions
The European Outdoor Group (EOG) estimates #itsgreatoutthere – its first consumer facing campaign – reached more than seven million people; a number that could more than double once impressions made by supporting outdoor brands and retailers are tallied.
Colorado’s OREC Appoints Advisory Group
Colorado’s new Office of Outdoor Recreation Industry (OREC) named more than 20 people to its first advisory council Monday, including the owners of several companies…
Pure Hockey Acquires California-based Hockey Giant
Pure Hockey, LLC has acquired all of the assets and ongoing business of SportsGiant, LLC. Sports Giant includes ice hockey retailer Hockey Giant and online property HockeyGiant.com…
Howler Brothers Partners with White Cloud Communication
Coastal adventure lifestyle clothier Howler Brothers named Sun Valley, ID-based White Cloud Communication to manage its public relations and communication strategy.
Eddie Bauer Adds Two Top Explorers to Athlete Team
Eddie Bauer has added adventurers and expedition photographers Cory Richards and Ben Ditto to its guide and athlete team….
Bill Conradt Joins ExOfficio as VP of Global Sales
ExOfficio named former Sierra Designs, Cascade Designs exec Bill Conradt as VP of Global Sales…
Newton Running Appoints Joe O’Neil as New CEO
Newton Running has hired athletic footwear industry veteran Joe O’Neil as its new CEO. O’Neil most recently was senior vice president of Quiksilver Inc.-owned footwear brand DC Shoes. He replaces Newton co-founder Jerry Lee as CEO, who will re
Pricey Franc Prompts Cuts at Mammut
Mammut Sports Group AG eliminated 25 sales jobs at its corporate headquarters in Switzerland and will outsourcing rope manufacturing in a bid to cut costs amid declining sales and margin pressures created by adverse currency effects…
BPSA Spearheads Unprecedented Response to Trek Recall
The U.S. bicycle industry launched an historic recall last week of 1.3 million bicycles that use the same type of quick release that led to Trek Bicycle Corporation's voluntarily recall of nearly 1 million bicycles in April…
BIG Adventures Hustles to Dial in Synergies
When a 40-foot container headed for the Netherlands landed at the loading dock of BIG Adventures rotational molding, or rotomolding, factory in Fletcher, NC last week, it was all hands on deck…
USATF to Share More Revenue With Athletes
USATF (U.S.A. Track & Field) designed a formula to distribute an extra $9 million in cash to top athletes and also took steps to clarify language in a much-debated form that runner Nick Symmonds refused to sign before this year’s world championships
Phil Knight Talks Past and Future
In his first interview since revealing his retirement plans in June, Nike's founder Phil Knight talked to USA Today about the past but also about competitive threats from Under Armour and Adidas…
Skateboarding, Climbing, Baseball Make Short List for 2020 Olympics
The Tokyo organizing committee recommended five additional sports – baseball/softball, surfing, skateboarding, karate and climbing – for the 2020 Tokyo Olympics. Bowling, squash and wushu failed to make the cut from among eight finalists…
The North Face Launches First Global Campaign
The North Face, the first brand in VF Corp.'s portfolio to reach $2 billion in annual revenue, unveiled its first global campaign last week in a bid to bolster its brand in 10 markets spanning five continents…
McDavid and Shock Doctor Partner in Australia NBL Sponsorship
McDavid and Shock Doctor formed a partnership with Australia’s National Basketball League (NBL) as major sponsors. McDavid will be the league’s “Official Protective Compression Partner” and Shock Doctor will be its “Official
