With Upheld Suspension, Tom Brady Still Cashes In From Under Armour
In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.
UFC Cashes Out
Heralded as the “largest deal ever in the history of sports,” UFC, the fast-growing professional mixed martial arts (MMA) organization, reached an agreement to be acquired by Hollywood mega-talent agency WME-IMG for $4 billion.
Ronda Rousey Gets Real in New Reebok Spot
Reebok revealed its new chapter of the Be More Human campaign, #PerfectNever, getting a boost from UFC champion Ronda Rousey.
Adidas to Help Fund Soccer Fields for NYC
Adidas has partnered with the U.S. Soccer Foundation, New York City F.C. and New York City to build 50 junior-sized soccer fields in New York City’s five boroughs over the next five years.
Yue Yuen’s Sales Inch Up in June
Yue Yuen Industrial Holdings reported sales during the month of June rose 0.3 percent to $754.4 million.
Duluth Holdings Opens 11th Store
Duluth Holdings Inc., which raised about $86 million in an IPO last fall, opened its eleventh store nationwide and its first in Nebraska Thursday.
Adidas Points Infringement Lawsuit at Skechers (Again)
Adidas filed a suit against rival footwear company Skechers, submitting to the U.S. District Court for the District of Oregon that Skechers, “shameless imitations tarnish the reputation of our brand.
Performance Sports Group Board Member Resigns
Performance Sports Group Ltd. shared that Larry Lucchino has resigned from the Board of Directors, effective immediately.
Under Armour Rallies Bryce Harper, Cam Newton in Upcoming Campaign
Under Armour unveiled its newest global marketing campaign, driven by the tagline, “It Comes From Below,” with sports featuring Bryce Harper and Cam Newton.
Future Leaks New Reebok Footwear Partnership
Reebok’s upcoming footwear partnership with rapper Future was leaked by the artist Sunday July 10 in an Instagram post from his personal account.
Nike Enlists Kevin Durant in Commitment to Growing Basketball in China
Nike Basketball and new Golden State Warriors player star Kevin Durant will begin a weeklong tour of Greater China, where the basketball star will hold clinics with local kids, make surprise visits and share new insights into Nike Basketball innovations.
Dick’s SG Renews with PGA Tour Champions
PGA Tour Champions and Dick’s Sporting Goods announced a three-year title sponsorship renewal of the Dick’s Sporting Goods Open through 2019.
Bogs Hires Former Keen Sales Director
Bogs Footwear recently announced the hiring of Kevin Kious as vice president of sales.
Sports Authority Reaches Settlement Over Consignment Vendor Claims
Sports Authority has reached a deal that will allow it to sell pre-bankruptcy goods bought on consignment as part of its ongoing liquidation efforts.
Total Hockey Seeks Sale In Bankruptcy Court
Total Hockey filed for Chapter 11 bankruptcy petition and is looking for a buyer.
