Asics Extra Mile Campaign Tops $1.5 Million In Donations
During the campaign, which ran October 13-November 30, the sports performance brand invited athletes to go the “Extra Mile” for Girls on the Run, a physical activity-based positive youth development program.
Pensole, Vibram Launch Design Master Class
Pensole Footwear Design Academy will launch Pensole/MLab Powered by Vibram, a hands-on, four-week, intensive design immersion program focused on material design principles, according to Pensole founder D’Wayne Edwards.
SIA Refreshes Snow Show Floor + Beer At Noon!
The annual trade show in Denver will debut a new floor plan with new special exhibits, events and extended, complimentary happy hours.
Nike Gives Elena Delle Donne Her First Signature Shoe
Elena Delle Donne joins a small group of WNBA athletes to receive signature shoes from Nike.
Cabela’s Hometown Already Feeling Merger Impact
Business owners in Sidney, NE said sales are already slowing as residents wait to see what will happen to the 2,000 local Cabela’s jobs.
Adidas Opens Virtual-Reality Store In Sweden
“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience.”
Dick’s Returns To Sponsor High School Nationals Basketball Tournament
For the fourth consecutive year, Dick’s Sporting Goods will serve as the title sponsor of the High School Nationals Basketball Tournament to be held in New York City.
Finish Line Taps Lil Yachty For Adidas Brand Storytelling
The Finish Line Inc. partnered with Lil Yachty, hip hop recording artist, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow.
Nike’s Mark Parker To Be Recognized By NRF As The Visionary 2017
The National Retail Federation will name Nike Chairman, President and CEO Mark Parker “The Visionary,” a new honor intended to recognize outstanding retail industry leaders, during the 2017 NRF Foundation Gala January 15 in New York City.
Rocky Brands Appoints Mike Brooks As CEO
Brooks previously served as chief executive officer of the company from August 1991 to July 2011 before being named interim chief executive officer on September 8.
Lands’ End Appoints New CEO
Jerome Griffith was most recently president and chief executive officer of Tumi Holdings.
VF Corp. Makes Commitment To Gender Parity
VF Corporation, in partnership with the Paradigm for Parity coalition, has made a commitment to achieving gender parity throughout its corporate leadership structure by 2030.
Is Team Sports Participation Bouncing Back?
While niche sports like rugby and lacrosse continued to lead gains, established, traditional sports including basketball and baseball saw a pickup in recent years.
Champs Sports Campaign Stars Dak Prescott And Desiigner
Episode Two of “The Moment” shows the Dallas Cowboys quarterback leading the audience through his daily routines.
Aisle Talk, Week Of December 12
Top headlines from the active lifestyle industry you may have missed this week.
