Altra Athlete Sets New World Record For Fastest Treadmill 50-Miler
Altra Elite Athlete Jacob Puzey ran an average pace of 5:56 per mile to set the new world record for fastest 50 miles run on a treadmill with a time of 4:57:45.
Adidas Now Includes Boost Technology In Football Boot
Adidas Football released a branded film supporting the launch of Adidas’ new Red Limit collection, which features the new ACE17+ PureControl (aka the first time Adidas’ Boost technology has been included in a football boot).
Basketball Hoops Project To Premiere At NBA All-Star Game
Slam Magazine will help showcase Rob Hammer’s photography series “The Basketball Hoops Project” that was inspired by Larry Bird’s childhood hoop.
Top 5 Takeaways From The Running Event
SGB was at the show in Orlando last week. Here’s what the running industry is talking about.
SFIA Sports Tech Conference Returns To CES
The Sports Tech Conference, presented by the Sports & Fitness Industry Association (SFIA), at CES 2017 will feature; NFL Hall of Famers, Warren Moon and Ronnie Lott; Olympic Gold Medalist, Nathan Adrian; Microsoft Corporate VP and Chief Evangelist, Steve Guggenheimer; and Executives from ESPN, BMW and Amer Sports.
USA Cycling Updates Policy For 2017
One of the most noticeable changes members will see is tiered Race and Ride Membership models, which offer more options to choose from.
Kyrie Irving Stars In Kids Foot Locker Campaign
The 30-second spot titled “Not So Different” promises to “leave kids imagining themselves as their favorite athlete.”
Dassler Rivalry To Hit The Silver Screen
Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.
Genesco To Sell SureGrip To Shoes For Crews
SureGrip markets occupational footwear under a portfolio of brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka.
North Face Names Winner Of The Never Stop Exploring Award
Baton Rouge-based Varsity Sports was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Adidas Earns Top Marks For LGBT Equality
Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
Keen Hires Supply Chain Chief
Jens Christian Meier, formerly at Ecco, will manage and implement best practices for Keen’s value supply chain spanning from raw materials to the delivery of finished products.
Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.
Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.
Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.
