The Weather Network: Seasonal Winter Weather Expected
Though some will experience above-normal temperatures this season, many parts of the country that saw a lack of sustained winter weather last year will endure more frequent storms and bouts of arctic air in 2016/17.
Reef Adds Hailee Steinfeld As Spokesperson
Academy Award Nominee and platinum recording artist Hailee Steinfeld has been named the new face of the Reef Escape Collection.

Reebok Picks Seaport For New Boston HQ
Reebok said the location of its new home in the city of Boston will be at 25 Drydock Avenue in Boston’s Seaport District.

Target’s C9 Champion Refreshes Design With Anna Kaiser
Target also teased that the full C9 Champion line will refresh in early February.

Backbone Media Bolsters PR Team
Backbone Media, a leading active lifestyle agency, added Christine Carter and Doug Stuart to its team.
Sport Climbing Added To 2018 Youth Olympic Games
The event will be a combined event of the three disciplines (bouldering, lead, speed) for both males and females.

Adidas By Stella McCartney Inks Deal With F1 Driver Carmen Jorda
Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the Adidas by Stella McCartney brand ethos.

Under Armour CEO Rings NYSE Opening Bell After MLB Announcement
Under Armour rang The Opening Bell at the New York Stock Exchange (NYSE) on December 7, 2016, after the sportswear company announced earlier in the week that it had inked a major sponsorship deal with MLB.

VF Corp.’s International Chief To Retire
Karl Heinz Salzburger, vice president and group president, VF International, will retire at the end of 2017. Aidan O’Meara, who currently runs the Asia-Pacific region, will assume the role in April 2017.

American Apparel Warns Of Impending Layoffs
American Apparel told nearly 3,500 employees in Southern California that they may lose their jobs on January 6 depending on the outcome of a likely sale to Gildan Activewear.
Taiwanese Textile Company To Open Plant In North Carolina
Everest Textile, a Taiwan-based fabric supplier to Nike, Adidas and other active brands, plans to establish a manufacturing facility in Forest City, NC, its first outside Asia.
Toad&Co Promotes Nina Brito To Dealer Sales Manager
Brito brings 15 years of sales experience, having moved from the retail floor to retail management to buying.

Nike Already Wins College Playoffs
All four teams in the college football playoffs are Nike schools for the third straight year.

Report: Nike Strikes Record Deal With England
Nike Inc. has reached an agreement on a new £400 million 12-year extension to its deal with England’s national football team.
Altra Athlete Sets New World Record For Fastest Treadmill 50-Miler
Altra Elite Athlete Jacob Puzey ran an average pace of 5:56 per mile to set the new world record for fastest 50 miles run on a treadmill with a time of 4:57:45.