Aisle Talk, Week Of December 5
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Extends Partnership With Kris Bryant
The 2016 National League MVP will continue to play a leading role in brand marketing campaigns and collaborations on future baseball cleats and accessories.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
Michael Jordan Wins Rights To His Chinese Name In Trademark Battle
The Chinese firm had shown “malicious intent” by registering trademarks for Jordan’s Chinese name, the judgement said.
K-Swiss Appoints Global Director Of Tennis
Mike Miringoff joins K-Swiss from Wilson, having spent the past five years living in Shanghai, China as Wilson’s Asia Pacific region commercial manager.
Chaco Establishes Tennessee Wildfire Relief Fund
The Wolverine Worldwide subsidiary joined the East Tennessee Red Cross to support residents affected by wildfires near Gatlinburg, TN and Great Smoky Mountains National Park.
New Defense Bill Mandates U.S.-Made Athletic Shoes For Soldiers
Both New Balance and Wolverine Worldwide, the parent of Saucony, hailed the passage of a defense bill that includes a provision requiring the Department of Defense to provide military recruits with American-made shoes.
Fleet Feet Sports Opens Franchise In South Carolina
Paul and Cathy Rogers will open a new Fleet Feet Sports location in Myrtle Beach, SC on December 8.
Acushnet Skirts Golfsmith Woes
A mid-single-digit decline in Titleist golf ball sales, in part due to the bankruptcy of Golfsmith, was offset by gains at FootJoy and the Titleist golf club business.
Ugg Launches Offstage Pass Project
The program is intended to be a series of exclusive performances featuring up-and-coming talent such as The Mowgli’s and The Young Wild.
Georgetown Students Protesting Nike
Students at Georgetown University demanded that the school’s President John DeGioia cut ties with sportswear company Nike, according to a report from the Guardian on the morning of December 8.
Nike Renews French Football Federation Deal Through 2026
Nike will continue to be the equipment supplier of the French national teams and for the first time, French amateur football will be part of the partnership.
The Running Event 2016 Charts Increased Attendees, Decreased Exhibitors
Total attendance in 2016 was 2,540 industry professionals, versus 2,705 in 2015.
Reebok Ambassador Gigi Hadid Hosts #PerfectNever Event
The female empowerment event consisted of a series of activities including a workout class, a panel discussion with female trailblazers and an artistic installation.
Acushnet Trims Loss In Q3
The improved bottom-line results came despite a 5.5-percent revenue decrease in Titleist golf balls due to the bankruptcies of Sports Authority and Golfsmith, as well as the timing of product launches.
