Adidas Outdoor Joins MAFF As 2017 Supporting Partner
The Mountain & Adventure Film Festival will award two eligible pass holders with Adidas Outdoor apparel packages including pants, shirts and an outer layer. The winner will be chosen January 22, 2017.
Nike Vision Enlists Kevin Durant For Sunglass Collaboration
The collection boasts colors and patterns that Nike has incorporated into KD’s shoe and apparel collections.
Etnies Partners With Michelin On Durable Skate Shoe
The skateboarder owned and operated global action sports footwear and apparel company formed the partnership in order to translate the durability of tires into long-lasting, slip-resistant footwear.
Jordan Brand Honors Roy Williams’ 800th Career Win
Jordan Brand celebrated the University of North Carolina head men’s basketball coach’s 800th career win with a stained oak box laser engraved with the number 800.
JCPenney Installs Nike Shops In 600 Of Its Locations
The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.
Will Under Armour Hit Gold With Jordan Spieth Golf Shoe?
Jordan Spieth begins his first-ever Global Tour with Under Armour, debuting his first signature UA golf shoe, the Spieth One.
Skechers Performance Signs Rising PGA Star
Skechers Performance signed PGA rising star and YouTube golf trick artist Wesley Bryan, who will represent Skechers Go Golf.
Under Armour Names Former VF Corp. Talent To VP Of Investor Relations
Lance Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation.
Brooks Running Company Promotes New EVP, GM Of Global Sales
Dan Sheridan has been with the company for 19 years.
Reebok Launches Campaign Celebrating Physicality and Human Connection
Reebok launched a new campaign, ‘Hands,” that will makes thousands of top trainers available for free in key cities across the U.S. this week.
SFIA To Again Host Start-Up Challenge At 2017 Industry Leaders Summit
Up-and-coming startups can now submit pitches to become finalists in the ‘2017 SFIA Start-Up Challenge.’ The top five finalists will then be given time to pitch their ideas to industry executives, C-Suite attendees and SFIA’s Board of Directors.
New Balance Launches Letters To My Future Self Campaign
The campaign launch features Boris Berian, who went from a fast food line cook to an Olympic finalist and World champion runner in 18 months and Alexis Sablone, a female X Games Gold Medalist who is also a MIT graduate/architect.
NRF: Holiday Sales Grew 4 Percent
The numbers exceeded NRF’s forecast of $655.8 billion, which would have been an increase of 3.6 percent.
Shoes For Crews Names Timberland Vet Jim O’Connor GM Of Industrial
Jim O’Connor comes to the company after 14 years at Timberland, most recently as general manager and vice president of the Timberland Pro Series industrial boot business.
VF Corp. Appoints VP Investor Relations
VF Corp. stated that Joe Alkire has been named vice president, investor relations and financial planning & analysis, effective immediately. He will report to Scott Roe, VF’s chief financial officer.
