Boa Technology Launches New Brand Identity
The updated branding will debut across a newly launched consumer-focused website, and will be featured in consumer and trade advertising beginning next month.
Skechers Signs Rob Lowe
The film and television actor, who previously worked with Skechers 15 years ago, will support a new Skechers men’s footwear marketing campaign set to launch in Spring 2017.
Sportsman’s Warehouse To Hold Grand Opening in Moses Lake, WA
The store will be the ninth Sportsman’s Warehouse location in the state of Washington and 77th overall.
L.L. Bean To Sponsor PBA Bowling Tournament
L.L. Bean reached an agreement to become the title sponsor of this year’s PBA League Elias Cup Portland, ME.
Under Armour Signs Southampton Goalkeeper
Under Armour signed Fraser Forster, the English international and Southampton goalkeeper, as a brand ambassador.
Project Las Vegas Adds Educational Content To Show
Moderators include CFDA member and creative director, Luis Fernandez, who will lead The P1V0T Sessions: Maker Movement discussion focused on tech experts weighing in on the current impact advances in technology have on fashion design and production.
Oregon, Montana Looking To Host Outdoor Retailer Show
Joining Colorado, Montana and Oregon have expressed interest in hosting the Outdoor Retailer show.
Nike Facing Student Protests Over Alleged Sweatshop Violations
Following similar calls at Penn State and Georgetown, students from Cornell are calling on university officials to cancel the school’s contract with Nike over alleged sweatshop violations at a Vietnam factory.
Point 3 Appoints COO
Point 3 Basketball promoted Mikko Simon, formerly VP of marketing, to a newly created chief operating officer position.
Oboz Sets Up New Customer Service Team
Oboz Footwear recently added two new team members to manage its customer service operation – Iain Massucci and Kate Geraets. Additionally, veteran Oboz customer service rep Elizabeth Sinclair now leads the team.
VF Eyes Bounce Back Year In 2017
On his first conference call since becoming VF’s new CEO, Steve Rendle delivered a bullish assessment of VF’s prospects, predicting the company’s primary brands – Vans, The North Face and Timberland – would collectively grow at a high-single-digit rate in 2017, with a “special focus on reigniting growth in our North Face and Timberland brands in the Americas.”
Outdoor Retailer Says Goodbye To Utah
The show will leave Salt Lake City after Summer 2018. In addition, Utah will be excluded from submitting a proposal during the relocation process.
Rocky Brands Looks For Pickup In 2017
“With respect to the work, western and hunting boot categories, 2017 is off to a better start than 2016, thanks to more operable weather conditions combined with easier comparisons,” said CEO Mike Brooks on a conference call with analysts.
Aisle Talk, Week Of February 13
Top headlines from the active lifestyle industry you may have missed this week.
MC Sports Appoints Liquidators
A joint venture between Tiger Capital Group and Great American Group will conduct the going-out-of-business sale, which is now underway.
