
Farm To Feet Adds Long Distance Hiker To Ambassador Team
Jennifer Pharr Davis was recognized with National Geographic’s Adventure of the Year Award following her record breaking thru-hike of the Appalachian Trail.

Adidas Bangs Out 14 Percent Growth In Q4
Adidas reported fourth-quarter sales increased 14 percent on a currency-neutral basis, led by an 18 percent. Combined currency-neutral sales for the Adidas and Reebok brands grew at double-digit rates in key market segments such as North America (29 percent), Greater China (25 percent), Latin America (22 percent) and and Western Europe (12 percent)

Adidas Expands 2020 Growth Targets
Adidas now expects currency-neutral sales to increase at a rate between 10 percent and 12 percent on average per year between 2015 and 2020, up from high-single-digit growth previously. The company also added five more pillars – Corporate Culture, Digital, One Adidas, North America and Portfolio – to drive growth.
RECALL: L.L.Bean Snowshoes
About 3,000 adjustable snowshoes from L.L.Bean are being recalled because the plastic material can weaken and break, posing a fall hazard.

Puma Officially Signs Big Sean
The German brand now counts Sean amongst Rihanna and The Weeknd as its musician collaborators.

Adidas Appoints CFO
Harm Ohlmeyer, most recently SVP digital brand commerce, has been appointed to the executive board as ordinary member with immediate effect and as CFO of Adidas AG, effective May 12.

Dick’s To Eliminate 20 Percent Of Its Vendor Mix
While reporting fourth-quarter earnings that arrived slightly ahead of targets, Dick’s Sporting Goods Inc. said it’s implementing a new merchandise and vendor matrix that will reduce up to 20 percent of its brands.
NSGA Opposes Border Adjustment Tax
The National Sporting Goods Association has added its name to the list of leading organizations and businesses that oppose passage of the Border Adjustment Tax.

Dick’s Q4 Tops Guidance
Dick’s Sporting Goods Inc. reported first-quarter earnings on an adjusted basis grew 17 percent, ahead of Wall Street analysts, as same-store sales rose 5 percent. The nation’s largest sporting goods chain also forecast double-digit earnings gains in its initial forecast for 2017, although it’s targeting flattish first quarter profits.

Adidas Signs Jabrill Peppers
The 2016 Heisman Trophy finalist was awarded the 2016 Nagurski-Woodson Defensive Player of the Year, Butkus-Fitzgerald Linebacker of the Year and was a unanimous All-American.
Report: Gordmans Preparing For Bankruptcy
Gordmans, the Midwestern department-store chain with 106 stores, is preparing to file for bankruptcy relief under Chapter 11, sources told Bloomberg.

Soccerloco Now Official Advisory Board Member Of San Diego Sport Innovators
San Diego Sport Innovators (SDSI) is a non-profit focused on establishing San Diego as a destination for sports and active lifestyle (SAL) businesses.

Adidas, Euroleague Basketball Extend And Amplify Partnership
The extension expands Adidas sponsorship to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament.

Skechers Holds Ceremony For Pier To Pier Friendship Walk
On March 2, Skechers president, Michael Greenberg was joined by over 150 celebrities, corporate sponsors, city leaders, school officials, and education foundation representatives in celebrating the eighth-annual The Skechers Friendship Walk.
Hoka Partners With RunVermont
RunVermont said Hoka One One will become the “Official Shoe” of the People’s United Bank Vermont City Marathon and all RunVermont events.