BSN Sports Acquires Lowe’s Sporting Goods
BSN Sports completed the acquisition of Lowe’s Sporting Goods (LSG) based in London, KY.
Crocs Launches Campaign Starring Drew Barrymore
Crocs Inc. officially launched its “Come As You Are” campaign “celebrating the uniqueness of individuals and inspiring people to be comfortable in their own shoes”. The campaign is led by brand ambassadors Drew Barrymore, John Cena, YOONA and Henry Lau.
Timberland Looks To Diversify To Grow
Timberland plans to aggressively push further into women’s footwear, casual footwear overall and men’s apparel to jumpstart growth in the years ahead. Other key growth priorities included direct-to-consumer and China.
The North Face To Ramp Up Segmentation Efforts
Arne Arens, general manager, Americas, The North Face, told the investment community, “Through these segmentation efforts, we will build a differentiated consumer experience across channels and across tiers, maximizing revenues but also assuring a premium positioning across the entire spectrum of distribution.”
Aisle Talk, Week Of April 3
Top headlines from the active lifestyle industry you may have missed this week.
Skechers Performance U.K. Partners With Breast Cancer Care
Skechers Performance U.K. Division confirmed its ongoing partnership with Breast Cancer Care to help support women across the U.K. who are facing breast cancer.
EMS And Bob’s Stores Continue To Shrink
The closings would leave EMS with 24 locations and Bob’s Stores with 14.
Adidas To Form All-School Deal With San José State
San José State will be the first Mountain West member to partner with Adidas.
Adidas Announces Multi-Year Partnership With USA Rugby
Adidas will be the official kit supplier for USA National Teams and representative teams.
Under Armour Undergoes Layoffs At Connected Fitness Segment
Under Armour is laying off about two dozen employees in its Connected Fitness segment, according to the Baltimore Sun. The affected employees are located primarily in Copenhagen, the home base of the social fitness app Endomondo.
Eastern Outfitters Looks To Close 48 Stores
Eastern Outfitters LLC, the parent of Eastern Mountain Sports and Bob’s Stores, won court approval for an expedited hearing on its plan to shutter 48 of its 86 stores.
Reebok Launches Sale Of Headquarters
Reebok appointed CBRE Capital Markets team to sell its 65-acre headquarters campus in Canton, MA.
New Balance To Sponsor England And Wales Cricket Board
New Balance signed a five-year deal to replace Adidas as the Official Kit Supplier to England and Wales Cricket Board (ECB) and the England cricket teams.
Nike’s Concentration At Foot Locker Dips
About 68 percent of Foot Locker’s sales came from Nike Inc. in 2016, down from 72 percent in 2015, according to Foot Locker’s annual report.
Reef Avoids Impairment Charge
VF Corp. said in its 10K filing that it performed an impairment analysis of Reef in the fourth quarter due to its recent weak performance but concluded that the flip flop brand’s goodwill and trademark were not impaired.
