
Mizuno Partners With BB&T Atlanta Open
Mizuno USA Inc. signed a new partnership with the BB&T Atlanta Open to be the Official Performance Footwear and Apparel Sponsor of the ATP World Tour 250 tournament.

Columbia Sportswear Appoints CFO And Chief Transformation Officer
Columbia Sportswear Company appointed Jim Swanson as the company’s senior vice president and chief financial officer and Peter Rauch as the company’s senior vice president and chief transformation officer.

Farm To Feet Secures Equity Investment
Nester Hosiery shared plans to spur growth in its Farm to Feet brand and expand its private label business through an investment made by Aiglon Capital Management and Merit Capital Partners.
New Balance Appoints New Germany Manager
New Balance appointed Tobias Zingel as its new Germany head. Zingel, who was formerly New Balance’s head of product & marketing in Germany, succeeds Jürgen Konrad, who is leaving the company after six years.
SFIA Releases 2017 Installment Of Single Sports & Fitness Participation Reports
The Sports & Fitness Industry Association released 87 Single Sports & Fitness Reports for 2017. These reports provide an in-depth analysis and breakdown of participation demographics by specific sport or fitness activity.

Lonzo Ball Stars In Foot Locker Father’s Day Commercial
While three other draft prospects are featured in the commercial, the most notable reflections on Father’s Day not suprisingly came from Lonzo Ball, whose father has been regularly making headlines for his commentary

Sports Direct Enters U.S. Retailing With Bob’s/EMS Acquisition
The U.K.’s largest sporting goods retailer will enter U.S. retailing with 51 stores (21 EMS, 30 Bob’s) and is already planning on bringing some of its European mix to U.S. consumers.

Grassroots Connect Will Head Back To Knoxville In 2018
Grassroots Outdoor Alliance will bring its four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018.

New Balance Wakes Up Boston For Daybreaker Session
On the Friday before the 2017 Boston Marathon, New Balance was able to get over 500 people out of bed for a 6:00 a.m. workout and dance party at Fenway Park.

Sports Direct Completes Acquisition Of EMS And Bob’s
Sports Direct said the coming months will be marked by an expansion of product lines available in the US stores and websites, including the U.S. debut of an extensive portfolio of European brands “at exceptional value.”

Turner’s Outdoorsman Appoints Bryan Harris CEO
Turner’s Outdoorsman stated that Gene Lumsden will retire as chief executive officer on June 30, 2017. The board of directors elected Bryan Harris to be the company’s president and CEO, effective July 1.
Nike Faces EU Probe Over Sales Terms
Nike as well as Universal Studios and Hello Kitty owner Sanrio are being accused of imposing anticompetitive restrictions on distributors of their products by European Commission antitrust regulators.
Newell Brands Reaffirms Outlook
Newell Brands will reaffirm its fiscal year 2017 outlook, as provided in its first quarter 2017 earnings press release dated May 8, 2017, during its presentation tomorrow at the Deutsche Bank Global Consumer Conference in Paris.

AJC Peachtree Road Race Repeats As Biggest Race
The running race with the most finishers was again AJC Peachtree Road Race, with 56,993. That was followed in the top five by TCS New York City Marathon, BolderBOULDER, Lilac Bloomsday Run and Bank of America Chicago Marathon.

La Sportiva Partners With Colorado Mountain School
La Sportiva inked an agreement with Boulder-based Colorado Mountain School (CMS), to be the official footwear provider of the world-renowned guide service.