
Adidas Unveils New NHL Uniforms
On Tuesday night in Las Vegas, Adidas and the NHL unveiled the new Adizero Authentic NHL jerseys. The new uniforms, which replace Reebok’s sponsorship deal, are designed to take the hockey jersey silhouette “to the next level by redefining fit, feel and lightweight construction.”

Fila Becomes Official Apparel And Footwear Provider Of The Western & Southern Open
Fila will outfit the more than 1,300 volunteers working the event, as well as on-court personnel such as linespersons, ball persons, chairpersons, and on-mic emcees. Fila also gains the right to use the tournament logo to embellish branded clothing.

J.C. Penney Secures Refinancing
The amended and restated $2.35 billion facility provides improved pricing terms and extends the maturity from 2019 to 2022.

Keds Appoints VP Of Sales
Most recently, Dave Grange was chief executive officer of Pentland Brands, focusing primarily on Lacoste footwear and Ted Baker.

Half-Marathon Finishers Dip For Second Straight Year
A total of 1.9 million runners finished a half marathon in the U.S. in 2016, down from the record high of just over two million finishers in 2014 and slightly down from the 1.986 million total in 2015, according to Running USA’s 2016 Annual Half Marathon Report. While participation dropped, there were a record 2,800 U.S. half marathon events in 2016, up from 2,700 in 2015.

Utah Ski Areas Set All-Time Skier Visit Record During 2016/17 Season
Ski Utah announced a historical skier visit number, with a total of 4.58 million skier days, up 2.85 percent from the previous record of 4,457,575 during the 2015/16 season. This year’s number represents an 8.35 percent increase vs. Utah’s five-year average of 4,23 million.

Revenues Keep Revving Up At Western Mountain Resorts This Summer
While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year.

Brooks-Range Mountaineering Names South Central U.S. Sales Rep
The manufacturer of outdoor equipment hired John Swartz as regional sales rep in New Mexico, Texas, Arizona, Oklahoma, Louisiana, Kansas and Missouri.

SFIA’s Bill Sells Recalls Alexandria Baseball Practice Shooting
“It’s a little early for fireworks.” That’s what Bill Sells, VP for government relations at SFIA, literally said at 7:15 a.m. last Wednesday after hearing the first “pop” from a gunmen’s rifle at a baseball practice session of Republican lawmakers preparing for the next day’s Congressional Baseball Game.

Dick’s Team Sports HQ Adds West Coast Technology And Support Center
The new tech center in San Diego supports Dick’s digital transformation efforts and will provide cloud-based administrative infrastructure, management solutions, analytics and communications to National Governing Body (NGB) customers to youth sporting associations in the U.S.

Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.

Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.

Shoe Carnival Increases Quarterly Cash Dividend
Shoe Carnival Inc. stated that its board of directors has approved a seven percent increase in its quarterly cash dividend.

All Good Becomes Sunscreen Partner Of Surfrider Foundation’s Five Hawaii Chapters
All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.

Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.