SGB Footwear

Adidas Hit By Lawsuit By Rick Pitino

The suit claims Adidas has caused the legendary coach “grave damage to his public and private standing and reputation, causing him extreme embarrassment, humiliation, and emotional distress.”

Asics Unveils New Identity: I Move Me

Asics America Corp. announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the “I Move Me” campaign in North America.

Rick Pitino Sues Adidas

Rick Pitino, who on Monday was fired as Louisville’s head coach amid the college recruiting scandal, has filed a lawsuit against Adidas, claiming Adidas “outrageously conspired” to bribe recruits and he had no idea Adidas was involved in the recruiting violations.

REI Adventures Launches New Destinations

REI Adventures, the active travel company part of national outdoor co-op REI, is launching 20 trips, bringing the total for the year to more than 40 new itineraries in Africa, Asia, Europe, Latin America and North America.

PrimaLoft Finds New Investor To Support Growth

Said Mike Joyce, president and CEO of PrimaLoft, “Our new partnership with Victor Capital will provide the capital, commitment and operating support to drive our technological innovation and market development to new levels.”

Pop Warner Partners With Vida Shoes

Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, announced that the Vida Shoes International dancewear brand Pastry has become the Official Dance Footwear Partner of Pop Warner Little Scholars.