SGB Footwear

Adidas Signs Aaron Judge

Adidas announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees. Judge had been with Under Armour.

Oboz Looks To Secure Future With Kathmandu Partnership

In an interview with SGB Executive, John Connelly, president and founder of Oboz, said he expects the sale of the outdoor footwear brand to Kathmandu, the New Zealand-retailer, will support its international growth and provide a boost to its innovation and sustainability efforts.

Nike Again Ranks As Most Valuable Apparel Brand

Nike again led Brand Finance’s annual listing of the world’s most valuable apparel brands, although it lost some value since last year. Rounding out the top ten were H&M, Zara, Adidas, Hermes, Louis Vuitton, Cartier, Gucci, Uniqlo and Rolex.

Nike Acquires Data Analytics Leader Zodiac

Nike Inc. announced it has acquired Zodiac Inc., a leading consumer data analytics firm based in New York City and Philadelphia, as it accelerates its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.