RECALL: Burton Snowboard Boots
About 4,800 pairs of Burton Step On snowboard boots are being recalled. The boots can release from the binding unexpectedly, posing a fall hazard to the user.

Does 2026 World Cup Present “Open Goal” For Adidas?
In a 26-page report, analysts at Macquarie Research said the 2026 World Cup, which is taking place in North America, represents a major opportunity for Adidas to increase the company’s lead in the sport of global football (soccer) and could significantly help narrow the company’s wide gap in U.S. market share against Nike.

Deutsche Bank Sees Momentum At Vans, Bounce Back For North Face
Deutsche Bank Research initiated coverage of VF Corp. with a “Buy” rating in part because the firm sees Vans continuing to benefit from healthy streetwear trends in the years ahead while The North Face appears ready to re-accelerate growth.
VF’s Earns National Recognition in Diversity MBA Ranking
VF Corporation has been named one of the 50 “Best Places for Women & Diverse Managers to Work” in 2018 by Diversity MBA, a national leadership organization.
Nike Adds Cathleen Benko To Board
Benko is vice chairman and managing principal of Deloitte LLP.

Nike Opens Nike Live Concept
Powered by the insights and engagement of thousands of NikePlus members across five zip codes in L.A., the store is a uniquely curated home for NikePlus Members and the style, sport and speed-obsessed consumers of the city.
The Buckle’s Comps Dip In June
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the five-week period ended July 7, 2018 decreased 1.2 percent.
Shoe Carnival Introduces Updated Shoe Perks Loyalty Program
The refreshed program will offer a new mix of benefits optimized to maximize customer appeal and reach and will introduce a new Gold Tier.

Retailers Go Digital With Saucony’s Great American Running Store Challenge
Earlier this month, Saucony launched the Great American Running Store Campaign, honoring retailers and local communities throughout the U.S., encouraging consumers to “Run Big and Shop Small.” A unique digital extension of the campaign is a FitRankings-powered digital challenge, which will place retailers in a real-time, head-to-head competition for miles from July 11-July 21.
Zumiez’s Comp Increase In June
Zumiez’s comparable sales increased 2.7 percent compared to a comparable sales increase of 5.3 percent a year ago.
Reebok Partners With CFDA
Reebok announced the company’s partnership with the Council of Fashion Designers of America, Inc. (CFDA) The goal of he collaboration is to nurture creativity and the future talent of American fashion.

Adidas Partners With Team Jamaica Lacrosse
Adidas announced a new partnership to become the official athletic footwear, apparel and equipment brand for Team Jamaica Lacrosse.
SFIA Argues Against Trade War
“SFIA believes a trade war will hurt American consumers, businesses and workers. It’s not clear how this gets resolved once it starts,” said SFIA CEO and president Tom Cove.
Dick’s Sporting Goods To Open Stores In Colorado And Virginia
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in July in Richmond, VA, and Fort Collins, CO.
Sports Basement To Open Largest Store
Sports Basement will open an 88,000 square-foot-store in Redwood City, CA, in early November, representing the chain’s largest location.