Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
Foot Locker Partners With NBA Draft Prospects On Campaign
Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
FDRA Criticizes Additional Tariffs
The FDRA (Footwear Distributors & Retailers Of America) said the potential for additional tariffs on $200 billion in Chinese goods will likely “negatively impact all Americans of every walk of life.”
Iconix’s CEO Exits Amid Proxy Battle
Iconix Brands Group said John Haugh has resigned as CEO, president and a board member. The exit comes 17 days after Sports Direct said the company planned to nominate four members to Iconix’ board after vexing about the loss of major direct-to-consumer license agreements for Starter, Danskin, Ocean Pacific and Mossimo.
Puma Leaps Back Into Basketball
Marking its return to basketball in a big way, Puma announced the signing of Deandre Ayton, widely expected to be the number-one pick in Thursday’s NBA Draft, to an multi-year endorsement deal. Puma also honored basketball legend Walt “Clyde” Frazier with a lifetime contract and hired Jay Z as creative director to help guide basketball marketing.
Retail Report Roundup – June 18
Studies arrived last week on the growth of customization in footwear and apparel, omnichannel order tracking, online-ad spam, mobile pay, the important of brand’s values and retailers paying off hackers.
Brand Vision: Collabs Boost Backcountry’s New Private Label
Online outdoor retailer Backcountry isn’t the only beneficiary of product collaborations the company has undertaken with Black Diamond, DPS, Flylow and Smartwool on a new touring collection due out in the fall. The brands themselves and especially customers stand to gain from these new partnerships.
NRI Distribution Names Jason Brooks GM, NRI East
NRI Distribution has hired Jason Brooks as general manager, NRI East. Brooks will be based in Montreal and lead NRI’s East Coast operations.
Gearhead Outfitters To Open In Tulsa, OK
Gearhead Outfitters has opened the company’s 11th store at Utica Square in Tulsa, OK.
JD Sports And Finish Line Complete Merger
The Finish Line Inc. and JD Sports Fashion Plc announced that they have completed their merger.
CrossFit Sues Reebok For Breach Of Contract
CrossFit Inc. filed a lawsuit against its exclusive licensing partner Reebok. The dispute stems from a change Reebok made in how it calculates royalties
Deckers Brands Appoints CFO
Deckers Brands announced the appointment of Steve Fasching to chief financial officer effective July 16, 2018. Fasching previously served as the company’s senior vice president, corporate strategy, planning & investor relations. He succeeds Tom George, who will transition concurrent with Fasching’s appointment.
Ebay Announces First-Ever Community Sneaker Drop
Ebay kicked off the company’s first-ever community sneaker drop, inviting enthusiasts everywhere to list their most coveted pairs. As part of the drop, select styles at special pricing will be able to purchase direct from Adidas, Stadium Goods and Reebok, all with free shipping.
Converse Appoints New Media Buying Agency
Converse has tapped IPG Mediabrands-owned Initiative to handle the company’s global media planning and buying, according to Advertising Age.
Iconix’s CEO Resigns
Iconix Brand Group, Inc. announced that Peter Cuneo, executive chairman of the board of directors, will serve as interim CEO, effective immediately. John Haugh has resigned as chief executive officer, president and a member of the board to pursue other opportunities, also effective immediately.
