Wall Street Sees Nike Boost From Colin Kaepernick Ad
Nike is increasingly seen getting a boost from the brand’s decision to include Colin Kaepernick in its “Just Do It” anniversary ad campaign, according to investor notes from Piper Jaffray and Canaccord Genuity. Canaccord conducted a poll that found consumers “overwhelmingly supportive” of the campaign.
VF Corp. Selects Denver’s Lower Downtown District For New Global Headquarters
VF Corp. on Tuesday announced that the company has selected 1551 Wewatta Street in Denver’s Lower Downtown (LoDo) district for the company’s new global headquarters.
The North Face Launches “New Explorers” Campaign
The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Texas Farm Bureau Bans Employees From Wearing Nike
The Texas Farm Bureau, the state’s largest organization representing farmers, is telling employees they can no longer wear branded Nike apparel on the job following the controversy over Nike airing TV commercials featuring former NFL quarterback Colin Kaepernick.
Industry Voices Grow Louder In Opposition To Trade War
President Trump’s claim that increased tariffs on foreign goods have resulted in an improved business climate for U.S. companies has been widely rejected by representatives of the outdoor, sporting goods and active lifestyle industries, who are growing louder in their opposition to the administration’s escalating trade war.
Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales
Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.
Should The Outdoor Industry Welcome Selling On Walmart.com?
That was the question explored last week on RetailWire.com, the retail online discussion site, following the launch of Walmart’s Premium Outdoor Store and the consequent revolt after a number of outdoor vendors pulled their product from the site under pressure from outdoor retailers. Panelists were fairly split on the question.
Retail Reports Roundup
Studies arriving last week included a prediction that for the first time ever, more purchases will be made with mobile phones than ever during the upcoming holiday season. Research also found Nike’s chatter among Gen-Z getting louder, consumer reluctance to being targeted via customer segmentation methods, apparel shopping journeys increasingly starting online and the appeal of reward-based promotions and speedy checkouts.
DSW Appoints Ekta Singh-Bushell As Independent Director
DSW Inc. appointed Ekta Singh-Bushell to the company’s board of directors.
StockX Secures $44M In Series B Funding
StockX, the sneaker and luxury products marketplace, announced that the company has closed a $44 million Series B funding round co-led by global technology-focused investment firms GV (formerly Google Ventures) and Battery Ventures.
SFIA: Sports Industry On The Mend
The sporting goods industry not surprisingly bounced back in 2017 after a brutal 2016 marked by the liquidation of Sports Authority, according to the 2018 SFIA State of the Industry Report. But the report still finds a cautious outlook for most industry players with many struggling to adjust to the digital disruption of retail.
Cherokee Global Brands’ Goal: ‘Think Like A Retailer’
A second-quarter net loss and revenue decline didn’t appear to derail Cherokee Global Brands. The company beat Wall Street estimates and then saw shares jump 17 percent, or 15 cents, in midday trading Friday before moderating to low-double-digit growth later in the day.
Aisle Talk Week of September 10
Top headlines from the active lifestyle industry you may have missed this week, including the results of a new poll from Quinnipiac University that shows American voters approved, by a ratio of 49-to-37 percent, Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign.
Sears Holdings Widens Q2 Loss
Sears Holdings Corporation reported a net loss of $508 million, or $4.68 a share, compared to a net loss of $250 million, or $2.33, for the second quarter of 2017. Total sales were down 25.6 percent due to store closings. Comps slid 3.9 percent.
Louisiana Mayor Rescinds Nike Ban
The mayor of Kenner, LA who banned his city’s recreation department from buying Nike products after news of Nike’s controversial Colin Kaepernick ad, is rescinding his order.
