Jordan Brand comes to NASCAR
NASCAR driver Denny Hamlin has become the newest endorser for Nike's Jordan Brand apparel. Its believed to be Nike's first NASCAR sponsorship…
Best and Associates Named Chaos Rep of Year
Chaos Headwear again named Best and Associates of the Rocky Mountain Region as its �€�Rep of the Year.” The agency was recognized at the SIA- Snow Sports trade show in Denver, CO., Jan. 28, 2010…
RumbaTime Partners with Attack Athletics
RumbaTime, the athletic watch company, announced its licensed product partnership with Attack Athletics and owner and CEO of Attack Athletics, Tim Grover…
Movement N.A. Hires Pale Morning Media
The new Colorado-based distributors of Movement Skis, a Swiss big mountain freeride and freestyle ski collection, has selected Pale Morning Media as their new public relations agency of record…
Jack Wolfskin’s Sales Rise 21% in 2010
Jack Wolfskin, Germany's dominant domestic outdoor clothing and equipment brand, saw sales increase 21% in its 2010 fiscal year, but did not disclose profits. The company was being shopped by its private equity owners as recently as last summer, acco
Vaude Teams with China’s Kailas in China
Kailas, a Chinese outdoor gear company, has taken charge of the German outdoor company Vaude’s distribution activities in China as part of a broader pact that will include close collaboration with suppliers and joint development work and licensing a
Asics’ Motoi Oyama Elected President of WFSGI
Motoi Oyama, the president of Asics, was elected president of the World Federation of the Sporting Goods Industry (WFSGI) for a three-year term…
Sanitas Group Named Mountainsmith Agency of 2010
Mountainsmith said the Sanitas Group has won its 2010 Anvil Award for Agency of the Year. In a flat market, the group, headed up by industry veterans Keith Reis and Andy Anderson, led a surge in sales and market share in their Rocky Mountain territory to
AFIRM Inaugural Fitness Tour Sees Healthy Attendance
Last week's inaugural AFIRM Fitness Showcase Tour (February 3-4; Sheraton Gateway Hotel; Atlanta, GA) saw a healthy number of attendees, according to the organizers…
Bushnell Taps Arnhold as PR Manager
Bushnell has hired Paul Arnhold as its new Public Relations Manager in the Marketing Department, effective Jan. 28, 2011…
Gander Mtn. Announces ‘Revolution’ in Firearms Training
Gander Mountain called its new civilian training facitlity a “pioneering development” in the firearms industry with opening of the first Gander Mtn. Academy(TM) in Lake Mary, FL…
NBFog Acquires Blue Lake Outdoor Group, Shyne Agency
NBFog, a multi-discipline company focused primarily on brand building for the outdoor industry, announced that it has acquired Blue Lake Outdoor Group, an outdoor management and consulting firm and Shyne Agency, an advertising and marketing agency dedicat
Shoppers Give Lift to January Despite Weather
Resolute shoppers braved winter storms throughout much of the country in January, trudging through extraordinarily snowy conditions to stock up on discounted winter clothing while making the most of post-holiday sales…
Sport Chalet Narrows Losses, Improves Cash Flow in Fiscal Third Quarter
Sport Chalet, Inc. cut its losses, improved its gross margins and reduced borrowing in the fiscal third quarter ended Dec. 26, 2010 despite essentially flat sales…
LaCrosse Footwear Sees More Business Shift into Fourth Quarter from Q2 and Q3
Significant strength from the Work market drove consolidated fourth quarter revenues 22.5% for LaCrosse Footwear in the period ended Dec. 31…
