NBA Launches Healthy Choices Initiative
The NBA tipped off its NBA FIT Live Healthy Week, which will run through Feb. 2. During Live Healthy Week, the entire NBA family — led by the NBA/WNBA FIT Team — will join community members and partners to highlight the importance of healthy living…
Franklin Retail Solutions Expands Team
Franklin Retail Solutions, a provider of in-store marketing and merchandising solutions exclusively in the sporting goods, outdoor and active lifestyle industries, has hired Tracey Janey as chief of field operations and Kristen Bailey as chief marketing o
Avia Partners with Ringstar
Avia and martial arts brand Ringstar have developed a licensing partnership to bring a line of fight and training shoes to market under the Avia brand…
Colorado Advertises Weekend Snowfall in New York Times
The Colorado Tourism Office (CTO) spent $50,000 to run a full-page ad in Sunday's New York Times proclaiming that snow had finally arrived in the in the Centennial State following reports that ski visitations to many of its resorts was off nearly 11
Derby Cycle 2010/11 Revenues up 36 Percent
Derby Cycle AG, Germany's largest bicycle manufacturer in terms of sales, said sales grew 36 percent in fiscal year ended Sept. 30, 2011. Much of the growth came from sales electric bikes, which nearly doubled to 87,000 units. The company expects to
Anakie Partners with Sales Guys to Serve US Retailers
Anakie has partnered with Sales Guys to handle their sales and marketing in the United States using a business model that essentially eliminates a layer of distribution and enables the Australian company to offer its women's snowboard apparel at high
Gilt Groupe Lays Off 10 Percent of Staff
Gilt Groupe, the flash-sales fashion site, has confirmed that it has laid off about 10 percent of its workforce – about 90 workers – with most of the departures coming from Gilt City, the company's daily-deals site. The company will also close about
Collective Brands Appoints Rick Blackshaw as Keds Brand President
Collective Brands Performance + Lifestyle Group appointed Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently ser
Mizuno Names Creative Agency
Mizuno USA, Inc. has named McKinney, Durham, NC, as their new advertising agency of record. McKinney will provide integrated branding communications solutions, including print, collateral, direct…
Jarden Updates 2011 Guidance
Jarden Corporation, which owns Coleman, K2, Rawlings and other sporting goods brands, expects revenue of $1.72 to $1.74 billion for the fourth quarter of 2011 and approximately $6.68 billion for the full year, according to preliminary estimates it release
Jake Burton’s Cancer Treatments Successful
Burton Snowboard Founder and CEO Jake Burton told his employees in a Jan. 19 e-mail that he appears to have beaten testicular cancer…
NOCSAE Approves More Than $845,000 to Fund Concussion and Head Injury Research
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) awarded more than $845,000 in new research to advance the science of sports medicine related to concussion and head injury, and approved second year funding for existing concuss
Asics Highlights Gel-NEO33 in Latest Ad
Asics kicked off an international multi-media campaign for its lightweight GEL-Neo33, the latest addition to the Asics 33 Collection. In the 30 second ad by agency of record, Vitro, runners crisscross an urban cityscape carrying glowing balloons…
The North Face’s $750,000 Pledge Rounds Out $3.5 Million Campaign at The Conservation Alliance
The North Face committed an additional $750,000 over three years to The Conservation Alliance Legacy Fund, enabling it to reach its $3.5 million endowment goal. Earnings from the Legacy Fund will cover operating expenses for the organization…
Lenzing AG Defends Lyocell Patents
Lenzing AG, the global market leader for man-made cellulose fibers and the world’s only large-scale industrial provider of Lyocell/TENCEL fibers, is taking legal action against the violation of its Lyocell patents…
