Gatorade, NFL, NBA and MLS Launch Beat the Heat Campaign
The Gatorade Company, a division of PepsiCo, has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program. This educational campaign aims to raise awareness among athletes, parents and coaches on the importance of consuming liquids be
STX Partners with USA Field Hockey
Baltimore based STX, LLC, the field hockey and lacrosse brand, announced a one-year partnership with USA Field Hockey…
JJB Sports Seeks Funding, Appoints Bob Corliss As Chairman
JJB Sports Plc, the UK sporting goods chain, revealed that it is seeking further funding, just three months after receiving a £30 million (U.S. $47m) cash injection in April. The funding search comes as results have deteriorated in recent months. The comp
Delays in Shipping High-end Telescopes Continue to Drag Down Earnings at Meade Instruments
Meade Instruments Corp. reported its losses quadrupled on slightly lower sales in the first quarter as late shipments of three new, high-end telescopes continued to drag down earnings…
Sierra Design Embraces EN Temperature Ratings for Sleeping Bags
Sierra Designs is clarifying sleeping bag temperature ratings by embracing Europe's EN-tested temperature rating system adopted by REI in 2008…
VF Corp Raises FY Outlook on Solid Q2
VF Corp. reported revenues in the second quarter rose 16 percent, boosted by its acquisition of Timberland Co. On an organic basis, revenue grew 3 percent, or 6 percent in currency-neutral (c-n) terms. Growth was again driven by the Outdoor & Action Sport
Lake Tahoe Targeting 2026 Winter Olympics
The Lake Tahoe Winter Games Exploratory Committee (LTWGEC) said the U.S. Olympic Committees decision not to pursue another Winter Olympics bid until at least 2026 enhances its chances of hosting the next Winter Olympics to come to the United States. The c
Mountainsmith Names Sales and Marketing Coordinator
Mountainsmith hired Jeremy Dodge as sales and marketing coordinator to maintain its website, expand direct marketing, manage sponsorships, assisting new dealers and following up on new distribution channels…
Unifi Extends Yarns Agreement with Hanesbrands
Unifi Manufacturing, Inc. extended its yarn supply agreement with Hanesbrands Inc. for the first time since entering the agreement in November, 2009 to assure supplies for the apparel company's manufacturing operations in the Western Hemisphere…
Retailers See Bright Back-To-School Sales
According to NRF's 2012 Back-to-School spending survey conducted by BIGinsight, the average person with children in grades K-12 will spend $688.62 on their children, up from $603.63 last year. Parents estimate they will spend an average of $246.10 on
SGMA To Launch Industry Leaders Summit in September 2013
The Sporting Goods Manufacturers Association (SGMA) Industry Leaders Summit will feature sessions ranging from managing geo-political risk, emerging market analysis and the future of sourcing to forecasting the merger and acquisition environment and the c
Meade Instruments Losses Widen on Missed Telescope Shipments
Meade Instruments Corp. reported its losses quadrupled to $800,000, or 65 cents per share on slightly lower sales in the first quarter ended May 31, as it missed shipments of new telescopes. The designer and manufacturer of consumer optical products, incl
Leatherman Reaches Deal to Acquire PocketToolX Company
Leatherman Tool Group, Inc. (LTG) has signed a definitive agreement to acquire the PocketToolX Company, manufacturer of the unique, single-piece multi-tools…
OIWC Names Deanne Buck as New Executive Director
Outdoor Industries Women’s Coalition (OIWC) has hired Deanne Buck as its new executive director…
SpendingPulse: Small Retailers Continued to Set Sales Pace in June
June spending at small retailers increased 8 percent compared to June 2011, according to a SpendingPulse report released today by MasterCard Advisors and Wells Fargo, the nation’s largest small business lender…
