Nikwax North America hired Outdoor Marketing Alliance (OMA) as the company’s newest sales rep agency. The sales specialist and marketing group will support Nikwax in 20 states in the Southeast, South Central and Upper Midwest part of the U.S.

“I am incredibly excited about OMA coming aboard,” said Ben Palliser, sales manager for Nikwax N.A. “OMA’s ability to provide exceptional service within multiple markets and territories will be a tremendous asset for our dealers in the Southeast, South Central, and Upper Midwest.”

Headed up by outdoor industry veterans Morris Swarts and Hal Lunn, Outdoor Marketing Alliance has 16 representatives covering the eastern two-thirds of the U.S. The group’s collective knowledge of market dynamics and relationships with retailers will make the agency an invaluable resource and partner to Nikwax. OMA represents manufacturers in the outdoor, law-enforcement/military and occupational markets including Princeton Tec, Drake Waterfowl Systems, Lorpen Socks and Alps Mountaineering, to name a few.
Nikwax continues to the lead the market in effective yet environmental after-¬care products. As the company continues to deepen its commitments to innovation and sustainability, support growth will continue to flourish.

“Nikwax is a perfect match for the apparel and equipment used in the industries that we service,” said Morris Swarts, President of OMA. “The outdoor, sporting, and military environments can be very harsh, and they can have specific protective needs. Nikwax after-care products meet those users’ needs, civilian or soldier.”

To contact Outdoor Marketing Alliance, please email: