Kids Foot Locker is partnering with Nickelodeon for its ninth annual Worldwide Day of Play, held on Saturday, Oct. 6, 2012.
From 12-3PM ET/PT, Nickelodeon and its channels will go off-air and offline to inspire kids to get up and get active. Starting today, children and their parents are encouraged to sign Kids Foot Locker's “Get Active” Pledge to turn off their televisions and play. For one-day only, customers who bring the signed pledge to any Kids Foot Locker store nationwide on Sunday, September 30, 2012, will receive a 15 percent discount off their purchase to “gear up” for the Worldwide Day of Play. Customers making online purchases on September 30th can enter a special code provided once the pledge is signed.
“We believe it is important that kids be active and healthy by participating in physical activities,” said Jed Berger, Vice President of Brand Marketing, Kids Foot Locker. “We are excited to help make this possible by partnering with Nickelodeon to get children and their families off the couch and outside, whether it's in their local park or backyard, and get active.”
“Over the past nine years, Worldwide Day of Play has motivated kids and families around the world to get up and get active,” said Sharon Cohen, Senior Vice President, Integrated Marketing, Nickelodeon Group. “This year, we are excited to partner with Kids Foot Locker to help extend that positive health and wellness message to even more families.”
Kids Foot Locker will continue to distribute information to parents to promote children's wellness and good health to its VIP loyalty program members and Facebook fans, along with “fit tips” as part of its ongoing fit and health initiative.