Halo Grants Elemental LED Exclusive North American Distribution Rights
Elemental LED has entered into an exclusive North American distribution agreement with Halo, the maker of the LED fiber optic sport belt, messenger bag and strip…
Billabong Still in Talks with Buyers
Billabong International Ltd. said on Tuesday it is still in discussions with two suitors over a possible sale. It requested a trading halt until Thursday, or until it is ready to make an announcement if earlier. Final bids were due last week…
New Balance Launches ‘Paul Revere’ Campaign
Timed for Patriots Day and the 117th Boston Marathon, New Balance is introducing a new “Midnight Ride of Paul Revere” marketing campaign dedicated to running in Boston…
Intelligent Fabric Company to Supply The North Face
IFabric Corp. announced that it's wholly-owned subsidiary company, Intelligent Fabric Technologies Inc. (IFTNA), is to become a supply partner to The North Face…
City Sports Appoints New CMO
City Sports named Ted Manning as chief merchandising officer. Manning joins City Sports following nearly two decades of service with outdoor retailer Eastern Mountain Sports, most recently as their executive vice president, where he developed strategies f
EMS to Host Grand Opening for New Nashua, NH Store
Eastern Mountain Sports will host a grand opening of its new store in Nashua, NH on April 12-14. Located next to a Bob's Discount Furniture at 281 Daniel Webster Highway, the 22,204-square-foot space is more than twice the size of the company's
Rockport Launches New “Lightness” Campaign
The Rockport Company announced the launch of a new global integrated marketing campaign for the Spring 2013 collection on Apr. 1, 2013 showcasing their lightweight footwear. Entitled “Lightness,” the cornerstone of the campaign consists of a s
Team Express Hires Advertising Firm
Team Express has selected Buffalo Communications to create and execute an external communications program for the BaseballExpress.com, Softball.com, FootballAmerica.com and TeamExpress.com…
Deckers Outdoor Acquires Balance of Hoka One One
Deckers Outdoor Corporation has fully acquired performance running shoe brand Hoka One One, after taking a minority stake in the company in July 2012…
Confluence Announces Eight Internal Promotions
Confluence Watersports announced eight internal promotions across the company, which owns the Dagger, Mad River Canoe, Perception, Wavesport and Wilderness Systems kayak and canoe brands…
Gregory Names Australian Distributor
Gregory named Frontier Equipment as its Australian distributor. Founded by industry veterans Dean Orange and Ben Ryan, Frontier Equipment has over 35 years of experience working with premium brands in the outdoor industry…
Globalstar Secures Forebearance Agreement from Noteholders
Globalstar, Inc, which owns the Spot family of satellite messenger devices, entered into a forbearance agreement with the holders of approximately 78 percent of its 5.75 percent Convertible Senior notes due 2028…
Vail Resorts Reveals Summer Infrastructure Plan for Breckenridge
Vail Resorts, Inc. has proposed adding 15 miles of mountain biking trails, zip lines, challenge courses and other outdoor recreational amenities at its Breckenridge Ski Resort. The company sumbitted a similar proposal for Vail Mountain in July 2012 follow
Brooklyn Cruiser Reaches Out to Immigrant Women in Queens
Brooklyn Cruiser, which makes urban bikes, is partnering with WE Bike NYC, a program that gets women biking through free social rides, bicycle mechanics classes and training rides to put bikes into the hands of immigrants women in Queens…
Easton-Bell Names UK Distributor for Cycling Brands
Easton-Bell Sports has appointed Zyro Limited (Yorkshire, UK) as its exclusive UK distributor for the company’s Giro, Bell, Blackburn, and Easton Cycling brands. Zyro, the largest privately owned cycling parts and accessories distributor in the UK a
