The Rockport Company announced the launch of a new global integrated marketing campaign for the Spring 2013 collection on Apr. 1, 2013 showcasing their lightweight footwear. Entitled Lightness, the cornerstone of the campaign consists of a short documentary film (https://www.youtube.com/watch?v=f3tGJ7Wf-Oc&list=UUFkcGvtggEhrT6LOV2YiDew&index=9) that showcases that with lightweight and flexible footwear, consumers can Do More, Be More and Live More.
Rockport believes in footwear that allows you to move freely throughout the day in style and comfort. They design footwear not just for a physical sense, but also for emotional well-being. With a shoe selection that emphasizes lightness and comfort attributes, you are able to lead a more active, freeing life. Through constant research and development in the lightweight category, along with the fusion of sports technology and style, Rockport continues to be a true leader in this category. It is their mission, to consistently drive research to bring some of the most lightweight shoes available to the market.
The unique features of Rockport shoes are that although they are lightweight and flexible, they do not sacrifice style, comfort or durability and each pair is infused with ADIPRENE by adidas sport technology, allowing you to move easily throughout your busy day. Rockports philosophy of Style Made Comfortable is the shoe making philosophy for all products. All products are designed for style and engineered for comfort. Because these features are the core facet of Rockports heritage and shoe making expertise, Rockport wanted to create a short film to convey lightness in attitude as well as in footwear.
Through the lightweight technology that we incorporate in our shoes, we want to give our consumers the freedom to move – movement not just in the physical sense but also in the idealistic sense-to break borders, to break through, to achieve, says Dani Tschuemperlin, Chief Marketing Officer, The Rockport Company. We almost have a philosophical relationship to our shoes but this concept of freedom is what we want to represent as a brand. At the end, we want to enable our consumers to do more, be more and live more, just by wearing Rockport.
Rockports Spring 2013 Lightness integrated campaign includes Digital, Social, In-Store and PR which will debut on April 1st. A Lightness Challenge will be conducted, taking place in-store, and allows male and female customers around the world to weigh their current lightweight shoe against a similar Rockport shoe-if the customers shoe is lighter, they will receive 20% off the Rockport lightweight shoe, and with any try-on the customer receives a shoe care kit.
The Spring 2013 Rockport collection will be sold at Rockport stores worldwide, Rockport.com and select retailers worldwide, beginning April 2013.
Rockport Spring 2013 Featured Mens Products:
truWALKzero Wingtip-Pick it up, and youll marvel. Flex it, and youll be astounded. The truWALKzero Wingtip is one of the lightest shoes weve ever made, without sacrificing an ounce of comfort. Weve taken out every unnecessary element to engineer the airiest shoes imaginable.
Business Lite Bike Front: This style is ultra-lightweight, but all business. Whether youre hitting the sidewalk or climbing the corporate ladder, the Business Lite Bike Front will get you there in lightweight comfort day in and day out.
RocSports Lite Mudguard: The RocSports Lite Mudguard with premium and easy to clean full grain leathers, padded upper and ADIPRENE by adidas sport technology cushioning keeps you stylish and comfortable all day while still weighing less than the average running shoe.
Ledge Hill Saddle: The Ledge Hill Saddle celebrates that classic collegiate style married with contemporary engineered comfort and design. Its lightweight cut and buff EVA sole, enhanced with the ADIPRENE by adidas comfort technology makes it the perfect dress casual shoe for any occasion.
Summer Tour Boat: Throw off the shackles of socks this summer with the Summer Tour 2-Eye Boat, with its unlined upper that allows it to be worn barefoot and molded ADIPRENE by adidas cushioned heel for all day comfort.
Clearview 2 Wing: The Clearview 2 Collection combines lightweight construction and ADIPRENE by adidas technology infused soles to allow full foot movement in perfect comfort whether you throw them on with a pair of shorts for the park or go smart casual with a pair of jeans at the office.
Rockport Spring 2013 Featured Womens Products:
Franja Ballet: Cool and breathable, infused with ADIPRENE by adidas technology for shock-absorbency, the Franja Ballet has cushioning that conforms to the shape of your foot for a personalized fit. You may wonder how we can squeeze so many features into such a small, lightweight slip on. Less is more.
truWALKzero Wingtip Oxford: So comfortable and light, thanks to ADIPRENE by adidas cushioning technology and design details like a lower profile and padded collar and tongue to prevent blisters and lace bruising, you may forget youre wearing our truWALKzero Wingtip Oxfords until one of your friends remarks how cute they are.
Etty Laced Boat Ballet: Flats that are anything but that, our cute and functional Etty Laced Boat Ballet will have you skipping between city engagements with their heel protecting shock-absorbing ADIPRENE by adidas soles. And when youre done, theyre machine washable, so you can simply throw them in and theyll be ready to skip another day.
