Wolverine Brand Announces its Support of the Wolverine Foundation
Wolverine Brand is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine…
The Freedom Group Rides Gun Sales to Profitability in 2012
The Freedom Group, which owns the nation's largest portfolio of firearms brands as well as Mountain Khakis, swung to a profit in 2012 on the strength of firearms and ammunition sales. The company reported net sales for the year ended Dec. 32, 2012 in
Yeti Coolers Hires Backbone Media
Yeti Coolers, LLC, which has thrived selling $250+ coolers to outdoor sportsmen since 2006, has partnered with Backbone Media to manage its public relations and communications strategy…
ExOfficio Names New Director of Sales
ExOfficio named Julie Liveris as director of sales. Liveris comes to ExOfficio from a long career in sales and business management, most recently as CEO of Contour Anywear, LLC, a company she co-founded in 2003…
OBIT: Fitness Guru Joe Weider
Joe Weider, the legendary figure in bodybuilding, died Saturday of heart failure. Weider founded many of the world’s most popular bodybuilding magazines, including Muscle and Fitness, Flex, Men’s Fitness and, for women, Shape…
Li Ning Reports First Loss as Public Company
Li Ning posted its first loss since going public in 2004 in 2012, as revenue tumbled 36.9 percent to RMB6.74 billion ($1.07 bb). China’s largest domestic sporting goods company reported an operating loss of RMB1.59 billion $252 mm) as a new Western
Cabela’s Names Sturm, Ruger and Co. Vendor of the Year
Cabela's named Sturm, Ruger & Company, Inc. Vendor of the Year…
Balega Selects Verde PR and Consulting to Lead PR Efforts
Verde PR & Consulting has been named public relations agency of record for Balega, the socks specialist…
Toms Launches Haiti Artist Collective
Underscoring its ongoing commitment to make a positive impact in communities around the world, Toms has launched the Haiti Artist Collective, it was announced by Toms Founder and Chief Shoe Giver, Blake Mycoskie. In alliance with Haiti-based Caribbean Cr
Deuter and Ortovox Occupy New Colorado Digs
Deuter USA and Ortovox USA have relocated to a combined office and warehouse in Longmont, CO, that enables the sister brands to offer employees new amenities, increase shipments and better serve customers…
Astral Selected as Official PFD for USA Freestyle Team Competition
Astral's new freestyle-inspired vest, the YTV, has been selected as the official PFD of the USA Freestyle Kayak Team at the ICF Canoe Freestyle World Championships. Taking place Sept. 2-8, 2013 on the Nantahala River in the heart of the North Carolin
Lenzing Sales Reach Record in 2012 Despite Falling Rayon Prices
Lenzing Group reported sales reached their second highest level in history in 2012 as volume more than offset an average 12 percent decline in prices paid for its rayon fibers. The Austrian company said it expects rayon prices to fall by another 3 to 8 pe
Boulder Outdoor Survival School Turns 45
BOSS, the Boulder Outdoor Survival School, is celebrating its 45th Anniversary this year. The Boulder, UT-based company is best known for its Field courses, where students spend up to one month hiking through Southern Utah’s wilderness with expert i
GovX.com Offers Discounts to Military Officers Association of America
Military Officers Association of America (MOAA) is aligning with GovX.com to offer savings up to 50 percent to member families on premium brands and products, including action sports and outdoor equipment, apparel and on-duty tactical gear…
Fruit of the Loom Signs Associate Sponsorship With FLW For 2013
FLW, the world's premier tournament fishing organization, and Fruit of the Loom have announced an associate sponsorship agreement through the 2013 season. Financial terms of the deal were not disclosed…
