This month, Keds new apparel line is launching at 150 Macys stores nationwide and online at macys.com and Keds.com. The collection of sportswear separates is inspired by the brands all-American heritage, featuring classically tailored staples that coordinate seamlessly with the Keds footwear line. Each month, fans of the collection can shop for new head-to-toe styles that will keep them feeling and looking good as they step out in style.
The Keds girl is all about energy and expression; she is inspired by clothes that feel classic but fashion-forward, and appreciates quality detailing and unexpected finishing touches. We strive to continuously introduce new product for her that is feminine, flattering and spirited, and at an accessible price point, said Rick Blackshaw, president, Keds. Keds and Macys share a passion for inspiring girls to look great and feel confident, and we look forward to dressing our fans on such a large scale.
With silhouettes that feature clean lines, contrasting colors and fun prints, girls have never had it easier when choosing what to wear. Bold blues, reds and yellows speak to a classic style sensibility, while polka dots, stripes and florals add a sense of whimsy, offering a range of looks. Priced between $20 and $90, customers can shop for fashionably affordable skirts, pants, knits, wovens, tops, jackets, shorts and tees in Macys Mstylelab department.
We are excited to be the first to offer Keds new sportswear collection to those independent girls who are interested in experimenting with fashion, said Molly Langenstein Macys executive vice president and group merchandise manager for Millennial. The Keds brand aims to inspire girls to be independent, creative and positive role models, which is a mission that resonates with Macy’s confident and independent shopper. Together, Keds and Macy’s will provide customers with fresh fashion that will make her smile.
