Kryptonite plans to introduce a new minimum advertised price (MAP) policy that will apply to their premium bicycle security products. The new MAP policy will take effect June 1, 2013.
Our network of loyal dealers work tirelessly to promote the Kryptonite brand and our line of premium quality security products to cyclists, said Nick Watkin, general manager for Kryptonite. We believe the implementation of our MAP policy will help strengthen the Kryptonite brand and will further support our dealers as they continue to provide customers with invaluable product education and information, as well as premium customer service.
In addition to the new MAP policy, Kryptonite has partnered with SmartEtailing and will be offering the Buy Local Now initiative to customers through the Kryptonite website (kryptonitelock.com).
Kryptonite plans to launch the Buy Local Now initiative later this spring.