Fila Names New Distributor for Most of Europe
Footwear International Distribution has been granted the exclusive rights to distribute footwear under the Fila brand in those parts of Europe where Swiss sporting goods and shoe retailer Dosenbach-Ochsner holds the Fila license…
Lululemon Dispatches Employees to Overhaul Offshore Production
Lululemon Athletica Inc. has dispatched employees to overhaul offshore production and that its chief product officer would be departing the company. The announcements follow the company's March 18 decision to recall 17 percent of its women's yog
Nike’s Charlie Denson to Receive Honorary Doctorate
Charlie Denson, president of the Nike Brand, will be the commencement speaker for the 126th graduation ceremony of Utah State University on May 4. The university announced he will also receive an honorary doctorate during the ceremony…
Billabong Still in Talks with Buyers
Billabong International Ltd. said on Tuesday it is still in discussions with two suitors over a possible sale. It requested a trading halt until Thursday, or until it is ready to make an announcement if earlier. Final bids were due last week…
New Balance Launches ‘Paul Revere’ Campaign
Timed for Patriots Day and the 117th Boston Marathon, New Balance is introducing a new “Midnight Ride of Paul Revere” marketing campaign dedicated to running in Boston…
Intelligent Fabric Company to Supply The North Face
IFabric Corp. announced that it's wholly-owned subsidiary company, Intelligent Fabric Technologies Inc. (IFTNA), is to become a supply partner to The North Face…
City Sports Appoints New CMO
City Sports named Ted Manning as chief merchandising officer. Manning joins City Sports following nearly two decades of service with outdoor retailer Eastern Mountain Sports, most recently as their executive vice president, where he developed strategies f
EMS to Host Grand Opening for New Nashua, NH Store
Eastern Mountain Sports will host a grand opening of its new store in Nashua, NH on April 12-14. Located next to a Bob's Discount Furniture at 281 Daniel Webster Highway, the 22,204-square-foot space is more than twice the size of the company's
Rockport Launches New “Lightness” Campaign
The Rockport Company announced the launch of a new global integrated marketing campaign for the Spring 2013 collection on Apr. 1, 2013 showcasing their lightweight footwear. Entitled “Lightness,” the cornerstone of the campaign consists of a s
Etnies Offers Donations to L.A.’s Homeless
Etnies owner and CEO Pierre-Andre Senizergues and his staff distributed 2,000 pairs of Etnies shoes to the homeless living on the streets of Los Angeles. The brand has been conducting the annual giveaway for 16 years…
Halo Grants Elemental LED Exclusive North American Distribution Rights
Elemental LED has entered into an exclusive North American distribution agreement with Halo, the maker of the LED fiber optic sport belt, messenger bag and strip…
Team Express Hires Advertising Firm
Team Express has selected Buffalo Communications to create and execute an external communications program for the BaseballExpress.com, Softball.com, FootballAmerica.com and TeamExpress.com…
Deckers Outdoor Acquires Balance of Hoka One One
Deckers Outdoor Corporation has fully acquired performance running shoe brand Hoka One One, after taking a minority stake in the company in July 2012…
Confluence Announces Eight Internal Promotions
Confluence Watersports announced eight internal promotions across the company, which owns the Dagger, Mad River Canoe, Perception, Wavesport and Wilderness Systems kayak and canoe brands…
Gregory Names Australian Distributor
Gregory named Frontier Equipment as its Australian distributor. Founded by industry veterans Dean Orange and Ben Ryan, Frontier Equipment has over 35 years of experience working with premium brands in the outdoor industry…
