French sporting goods giant Oxylane reported sales reached €7 billion ($9.0 bn) in 2012 excluding valued added taxes (VAT), up 7.2 percent from 2011. Comparable store sales at its flagship Decathlon stores increased 1.3 percent.
On a currency neutral (c-n) basis, Oxylane’s sales increased 8.8 percent, while Decathlons comp store sales increased 1.1 percent. Oxylane earned 43.5 percent of the revenues in France, where sales reached €2.79 billion ($3.6 bn), up 4.7 percent (2.7 c-n). Decathlon.fr, the companys primary e-commerce channel in France, reached profitability as sales increased 43 percent. Decathlon opened 57 new stores in 20 countries, including its first store in Taiwan.