JayBird Welcomes Lauren Fleshman as a Brand Ambassador
JayBird, the sports brand known for its wireless premium headphones, added professional runner Lauren Fleshman to the brand’s ambassador team…
Fanatics Partners with Phoenix Coyotes
The Phoenix Coyotes announced a multi-year agreement with Fanatics Retail Group, the business division of Fanatics, Inc., to manage the team’s retail store at Jobing.com Arena…
Headsweats Partners with Another Mother Runner
Headsweats announced their partnership with Another Mother Runner (AMR), a fierce, fun, active community of moms across the nation who share a passion for running, motherhood and living life…
Nuun Adds Olympian Kara Goucher as Ambassador
Nuun, the electrolyte sports drink, welcomed Olympian Kara Goucher to its portfolio of elite athletes. Goucher will also be a Nuun stakeholder and collaborator on product development…
Finish Line Declares Quarterly Cash Dividend
The Finish Line, Inc. announced that its board of directors has declared a quarterly cash dividend of 8 cents per share of outstanding common stock…
Utah Bike Summit Slated for April 25 in Salt Lake City
The sixth annual Utah Bike Summit will be held Friday, April 25, when citizens, riders, cycling advocates, government officials and representatives from some of the world's biggest bike brands will gather to discuss, plan and promote the efforts to m
Backyard Collective Slated for Oakland, CA April 24
The Conservation Alliance will hold its second Backyard Collective event of 2014 on Thursday, April 24, in Oakland, CA. The event will team up employees of Alliance members with East Bay Regional Parks District to…
Swedish Ski Resort Operator to Launch Major E-Commerce Store
Skistar, Sweden’s largest operator of ski resorts, said it will launch a major e-commerce site for skis, snowboards and other mountain sports products this autumn in a bid to monetize the traffic already hitting its site looking for adventure travel
Contour Selects Verde Brand Communications as Partner
Contour, LLC has appointed Verde Brand Communications to provide public relations and other services as it prepared to enter the point-of-view cameras market…
Bill Hicks Adds Lionheart to Product Line
Bill Hicks & Co., Ltd., a distributor for the hunting and shooting industries, adds Lionheart Industries to their product line…
Bass Pro Shops Stores Host Special Firearms Training Events
Bass Pro Shops stores across the country will host Set Your Sights events April 25-27, 2014…
Michael Bloomberg to Spend $50 Million on Gun Control Group
Former New York mayor and gun control advocate Michael Bloomberg announced that he will spend $50 million to promote gun control efforts. Bloomberg told The New York Times that he plans on spending $50 million to build a “grass-roots network”
Timberland Appoints VP, Sales, EMEA
Timberland announced the appointment of Mariano Alonso to VP, sales, Timberland EMEA. Alonso will report into Timo Schmidt-Eisenhart, president Timberland EMEA…
Sportsman’s Warehouse Shares Open Below Original IPO Rice Target
Sportsman's Warehouse Holdings, Inc. shares began trading in the $9.50 to $10 range Thursday, or below the $11 to $13 range underwriters had initially sought. The Utah-based outdoor retailer said it expects to raise approximately $70.3 million from a
47 Brand Launches New Global Platform and Creative Campaign
’47 Brand, the sports lifestyle apparel and headwear brand, announced the launch of “Let Your You Out” – its new global brand platform and creative campaign…
