Hillsound Hire Director of Product Design, Relcocates HQ
Hillsound Equipment welcomes Kimberly Kim as the new director of product design and announced that it has relocated its headquarters in Vancouver, British Columbia to a new address…
As Outdoor Reps Add Bike Brands, So Do EORA Shows
The Eastern Outdoor Reps Association is expanding into cycling. EORA said its member reps will begin exhibiting mountain bikes and other cycling products at its shows starting this August as part of the organization’s mission to help specialty retai
EORA Expands Into Bikes at August Shows
The Eastern Outdoor Reps Association of Asheville, NC has added bicycles and bicycle products to its August shows…
Adidas Keeps U.S. Ban on Third-Party Marketplace Sales
Adidas AG will continue to ban its U.S. dealers from selling its products on third-party marketplace sites such as Amazon.com and EBay.com, despite agreeing to reverse the policy in Germany to address the concerns of anti-trust regulators in its native co
Europe’s Outdoor Retailers Grew Faster than Wholesalers in 2013
Figures released by the European Outdoor Group (EOG) last week shows retail sales of outdoor products outpaced wholesale sales in 2013. The EOG’s State of Trade 2013 report estimated that the wholesale value of outdoor products at sell-in increased.
Halfords’ Premium Bike Sales Surge Leading into Tour de France
Halfords Group plc reported premium bike sales surged 35.1 percent in the 13 weeks ended June 27, thanks to favorable weather and the rising popularity of road biking in the United Kingdom, which has produced the last two winners of the Tour de France…
Adidas Extends Sponsorship with Mexico
The Mexican Football Federation and Adidas announced the extension of their strategic partnership until 2022. The relationship between both parties began in 2007…
Itochu Launching Gramicci Footwear in Japan
Itochu Corporation is launching the first line of Gramicci-branded footwear in Japan under a recently concluded sublicensing agreement with the U.S. outdoor apparel brand. The collection will be released in January 2015…
Adidas Sees World Cup Marketing Benefit
Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…
Sports Direct Expanding to Australia and New Zealand
Sports Direct International plc, the U.K.'s largest sporting goods retailer, plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc…
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
Mossberg Announces Expansion of Texas Manufacturing Facility
O.F. Mossberg & Sons, Inc. announces the completion of a major expansion at their Maverick Arms, Inc. facility in Eagle Pass, Texas…
Hornady Adds New LE/Military Sales Manager
Hornady Manufacturing announced that Scott Javins has been hired as Law Enforcement and Military Sales Manager…
