Speedo Launches Swim Fitness App
Speedo North America unveiled Speedo Fit, a new fitness app and companion website, designed to help swimmers of all levels set and reach their swim – and fitness – goals by providing platforms for motivation, guidance and community…
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Skechers USA, Inc. Sues DB Shoe Company for Infringement
Skechers USA, Inc. filed a lawsuit against DB Shoe Company, LLC, a California-based retailer, for selling footwear that infringes on the popular Skechers Go Walk product line…
SFIA Announces Major Campaign to Increase Sports Participation
At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to
Pop Warner Adds Two to Medical Advisory Committee
Pop Warner Little Scholars, Inc., the nation’s largest and oldest youth football, cheer and dance organization, announced that noted researchers Stefan Duma, Ph.D., and Michael F. Bergeron, Ph.D., have been added to the Pop Warner Medical Advisory C
Dainese Named Protective Gear Supplier for U.S. Ski Team
Dainese, the Italian protective gear and apparel specialist, announced its role as the official supplier of safety equipment for the U.S. Ski Team.
Salt Lake City Launches Ski City USA Campaign
Salt Lake City boosters unveiled a campaign Tuesday promoting the state's capital as Ski City USA…
Boardworks Picks European Distributor for SUP Brands
Boardworks Surf has partnered with System X Distribution of the United Kingdom as to distribute Boardworks Inflatable SUP’s and Badfish SUP products to Germany, Switzerland, Austria, Sweden, Norway and Finland, marking the first time Badfish SUP wi
Alite Designs Opens Store In Mission District
Alite Designs, an outdoor gear company based in San Francisco, opened its new retail and art gallery space in San Francisco’s Mission District…
Humphries Appointed NWTF Chief Conservation Officer
The National Wild Turkey Federation (NWTF) has appointed Becky Humphries its new chief conservation officer…
Tactical Gear Distributors Adds Mossberg Firearms
Tactical Gear Distributors (TGD), a wholesale distributor of performance firearms and tactical gear is now stocking a selection of Mossberg firearms.
Skins Signs NY Giants Punter Steve Weatherford
Skins, the world's leader in gradient compression sportswear, has announced a partnership with New York Giants punter, Steve Weatherford…
Louisville Slugger Developing Omnichannel Platform
Louisville Slugger has partnered with Onestop, an e-commerce solution provider, to manage its back-end e-commerce system and execute a detailed multichannel marketing campaign. The new platform will launch complete with mobile optimization and omnichannel
361 Readies for U.S. Launch
361, the second largest athletic brand in China, announced its expansion into the United States with 361° USA. To launch the brand, 361 has hired Jim Monahan, former vice president of footwear for Asics America, as president of 361° USA. Rich Bourne, past
Western Mountain Resort Bookings Continue Upswing
With August now in the books, 19 western mountain resorts have already booked more summer business than they did last year, according to DestiMetrics. The firm also reported that data it had collected through Aug. 31 shows an 8.7 percent increase in occup
