Louisville Slugger has partnered with Onestop, an e-commerce solution provider, to manage its back-end e-commerce system and execute a detailed multichannel marketing campaign. The new platform will launch complete with mobile optimization and omnichannel integration with Louisville Slugger’s existing wholesale retail presence.

“Louisville Slugger has been an iconic and beloved American brand for the past 130 years, and we share their passion in helping to evolve their legacy and more effectively reach the consumer through their online retail channels,” said John Tomich, CEO and Co-Founder of Onestop. “Were honored that such an iconic brand has entrusted the reorganization of an integral part of their business to us, and were eager to apply our expertise in e-commerce operations to develop a completely customized solution for them.”

The venerable sports brand’s initial foray into digital sales helped it identify its online consumer’s unique needs, ultimately leading to a glove and bat customization tool that drives 75 percent of the channel’s current revenue. To amplify that initial success, Louisville Slugger sought a solution that would improve the technological offering, market it to a wider audience, and help them scale their operations to meet the resulting demand. Onestop will help the brand identify and capitalize on current customer trends while providing a state-of-the-art e-commerce platform and streamlined backend operations.

“Louisville Slugger has been the number one name in diamond sports for 130 years, and it was very important for us to find an e-commerce partner that would channel an existing passion and respect for our brand into their work to make our online experience a seamless one for our customers,” said Kyle Schlegel, Vice President of Marketing at Louisville Slugger. “After reviewing a wide range of options, Onestop was the clear choice for who we trusted to bring the brand more directly to our consumers now and into the future.”

In addition to managing the technology platform, the core digital commerce services outsourced to Onestop include a full-scale warehousing and distribution infrastructure with a global capacity and a best-in-class customer service solution.