GoPro Tripling Presence at Best Buy
GoPro, announced a large scale merchandising rollout with Best Buy, the world's largest specialty consumer electronics retailer…
Seaguar Donations Help Fight Breast Cancer
As part of the launch of Seaguar Pink Label fluorocarbon leader material, Seaguar committed to donating a portion of the sale proceeds to the National Breast Cancer Foundation, Inc. (NBCF)…
Hugelmeyer Demonstrated the Power of Coalitions
When Frank OIA Hugelmeyer resigned as President and CEO of Outdoor Industry Association Oct. 3, he left behind a staff of 25, annual revenues of more than $7 million, 1,300 members and growing influence both at home and abroad. His biggest accomplishments
Loudmouth and Rival Athletics Team up on Collegiate Shorts
Loudmouth has partnered with Rival Athletics, LLC to produce a collection of collegiate athletic shorts. Each pair of shorts features a school logo for a sporty look and a unique team-colored Loudmouth design for an added shot of style…
Patagonia Adds PR and Communications Coordinator
Patagonia has added Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator…
GrovTec Adds to Sales and Marketing Team
GrovTec US, Inc., manufacturer of American made firearm slings, sling swivels, ammunition accessories and firearm bore cleaner has announced the the hire of Annie Foster as administrative sales assistant…
Hugelmeyer Relinquishes Top Spot at OIA, Ready for Next Adventure
In a decision that surprised many, Outdoor Industry Association President and CEO Frank Hugelmeyer announced his resignation Tuesday, saying that after nearly 15 years of building up the trade association's financial and political capital, it is time
Nat Geo Names Craghoppers Licensed Apparel Partner
National Geographic has selected U.K.-based Craghoppers to provide National Geographic-branded apparel for the United States, Canada, and Mexico at stand-alone retail and online stores under an exclusive licensing agreement…
GoPro Founders Prompt Furor
GoPro Inc. founders Nicholas and Jill Woodman caused a furor Thursday when they announced that J.P. Morgan had released 5.82 million shares of GoPro stock they had gifted to a foundation and that investors thought were subject to lock up restrictions. It
Nike Delays Launch of LeBron 12 Basketball Shoes
Nike has delayed the launch of the new Lebron 12 shoes due to product quality issues. In a brief statement on its website, Nike said, “Product quality is a priority for Nike. Due to a small cosmetic issue with some of the LEBRON 12 shoes we have delayed t
Exponent Renews Corporate Partnership with SFIA
A leader in engineering and scientific consulting, Exponent has renewed its corporate partnership with the SFIA, maintaining its Gold level Partner status. As a founding Corporate Partner, Exponent’s expertise will continue to be highlighted through
Prana Set To Make Biggest Increase Yet In Fair Trade Offerings For 2015
Prana, the first major apparel company in North America to offer Fair Trade Certified styles in partnership with Fair Trade USA, announced plans to grow its Fair Trade Factory offerings to 45 pieces for Spring 2015, an increase of more than 400 percent fr
Fila to Sponsor Dutch Skating Team
Fila Korea signed a sponsorship contract with the Dutch Skating Federation (KNSB) to support the national skating teams of the Netherlands. Fila will supply jerseys, training wear, and shoes to the 150 speed skaters, short track skaters, and inline skater
Shoe Carnival Raises Awareness for Breast Cancer Research
With the beginning of Breast Cancer Awareness Month, Shoe Carnival is helping promote awareness with pink wristbands at every domestic location…
Eddie Bauer Expedition Loses Member to Avalanche
Eddie Bauer expressed condolences for the death Monday of a woman killed by an avalanche during an expedition it is sponsoring in Argentina, Outside.com reported…
