Detroit Bikes to Make 2,415 Bikes to New Belgium Brewery
Detroit Bikes has landed a deal to manufacture 2,415 bikes New Belgium Brewery will use for sweepstakes, fundraisers and employee anniversary gifts as part of broader promotion of its Fat Tire Amber Ale…
Locally.com Gaining Scale
Locally.com disclosed several metrics last week that indicate the startup is rapidly gaining traction in its quest to help retailers get their bricks-and-mortar inventory in front of online shoppers…
Yue Yuen’s Helps Striking Employees Push for Changes to Vietnamese Pension Law
A strike by 80,000 footwear workers in Vietnam ended April 2 after their employer called on the government to consider their demands that it not implement a new law making it harder for them to cash out their pensions when leaving a company…
Belk Department Stores Exploring Sale
Belk Inc., the department store operator, issued a statement saying it had hired Goldman Sachs to help it explore a possible sale or other “strategic alternatives.”…
Hockey Helmets Rank Low In Reducing Concussion Risk
In its first release of a five-star ratings system for hockey helmets, Virginia Tech only found one of 32 helmets it tested to be “good” and six to be “adequate” in preventing concussions. The rest were rated poor or weren’t
Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014…
Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, “Every Mile Changes You.” A continuation of last year's “What if Everybody Ran” campaign, two initiatives will official
Casio ProTrek Targets US Jeep Owners
Casio America Inc. has signed on as a sponsor of Jeep Jamboree USA's 2015 event season to introduce Jeep owners to its Pro Trek brand of watches, which measure direction, barometric pressure/altitude and temperature…
Speedo USA Promotes Australia-Trip Sweepstakes
Speedo USA, a division of PVH Corp., announced in partnership with Flip Flop Shops, the chance to win a trip to Bondi Beach in Sydney, Australia – the birthplace of Speedo…
Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget propos
April Fools’: Reebok Swet Fragrance
In honor of April Fools Day, Reebok launched “the world’s first fragrance based on the scent of human sweat.” Swět was created with “actual drops of perspiration from fitness enthusiasts” that were then “”slowly formulated” at a fragrance disti
Patagonia Launches Worn Wear Mobile Tour
Patagonia is sending staff from its Reno, NV, repair center on a cross-country tour to offer free repairs of busted zippers, rips, tears and pulls this month. The staff will also be selling used Patagonia products and offer instruction on how to make home
Sportsman’s Warehouse Comps Decline Slowed in Q4
Sportsman's Warehouse Holdings Inc. reported same store sales decreased by 5.3 percent in the fourth quarter, compared with a 6.2 percent decline in the prior quarter and an 8.4 percent decline for the full year and forecast they would rise…
Adidas Outdoor Adds Climber Pamela Shanti Pack to its Athlete Team
Adidas Outdoor announced offwidth climber, Pamela Shanti Pack, has joined its roster of athletes…
PAI Partners Agrees to Acquire A.S. Adventure
PAI Partners, a private equity firm headquartered in Paris, has made a binding offer to acquire A.S. Adventure Group, Europe's largest specialty retailer of outdoor equipment and clothing, from Lion Capital LLP. The senior management team will contin
