Kara Goucher Appoints ModCraft as Agency of Record
Kara Goucher and ModCraft entered into a partnership. ModCraft will act on behalf of Goucher, one of the most popular female athletes, as business manager, publicist, brand communicator and agent…
Live Out There Hires VP Sales and Marketing
Live Out There, one of Canada’s leading outdoor e-commerce retailers, hired Jeffrey Talajic as vice president, sales and marketing, effective immediately. Talajic comes from Montreal’s Frank & Oak…
Gaiam to Help Bring Yoga to At-Risk Youth and Vets
Gaiam Inc. partnered with the Give Back Yoga Foundation, which makes yoga available to at-risk youth, veterans with PTSD and others who otherwise can not afford to cultivate a regular practice…
Rhone Apparel Expands Distribution
Rhone, a men's activewear and lifestyle brand, said it will expand the upstart brand this year to Equinox, Bloomingdale's, Nordstrom Direct and Paragon Sports…
SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
SportsOneSource Releases Specialty Sportsman Brand Strength Report
Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
Bosch eBikes Selects Canadian Tech Support Partner
Bosch eBike Systems has selected Live to Play Sports to provide technical support and warranty service to dealers in Canada in its latest phase of expansion into North America…
Maui Jim Signs Meb Keflezighi
Maui Jim announced that elite long-distance runner, Meb Keflezighi, who has won the New York Marathon, the Boston Marathon and an Olympic Medal, has joined its team of sports ambassadors…
Nike Sports Camps Expands Ultimate Camps
Nike Sports Camps began offering youth ultimate camps supporting Ultimate Frisbee at 6 locations nationwide in 2013 and has expanded their Nike Ultimate Camp offerings to include over a dozen summer locations and a spring camp location for 2015…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
G-III Apparel Announces Two-for-One Stock Split
G-III Apparel Group, Ltd. announced that its board of directors has approved a two-for-one-stock split of the company’s common stock…
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Locally.com Shares Performance Metrics
Locally.com, which enables shoppers to browse catalogs from outdoor brands and check locally availability of their products, was tracking roughly 2.6 million physical products on shelves in hundreds of stores as of late March, according to The B.O.S.S. Re
Unifi Cites Demand From The North Face in Latest Expansion
Unifi Inc. is increasing polyester texturing capacity in the United States and Central America to support the growing demand for synthetic yarn in the NAFTA and CAFTA regions by The North Face, Ford and other customers…
