Foot Locker, Inc. hired Blanca Gonzalez as senior vice president and general manager of its WSS banner, effective May 15. Gonzales joins Foot Locker from Nike, Inc., where she was the vice president of North America product merchandising.
Gonzales brings over 19 years of experience across various Nike leadership roles in marketing, merchandising and sales to the role at Foot Locker. She reports to Frank Bracken, the executive vice president and chief commercial officer overseeing WSS operations.
“Blanca’s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential,” said Bracken. “Blanca’s remarkable experience, understanding of our diverse customers and personal roots within WSS’s home turf will help deepen our relationships within communities and expand WSS’s unique offering of culturally connected experiences. She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1B banner.”
Foot Locker acquired WSS, a U.S.-based athletic footwear and apparel retailer primarily operating on the West Coast, for $750 million in cash in September 2021.
