Swedish outdoor brand Fjällräven expanded its Boston footprint by opening a new brand center in Cambridge, MA. The store is the brand’s second retail location in the Boston Metro region and its 18th location in North America. The 2,000 square-foot Cambridge store will offer an assortment of the brand’s products.

“We are excited to add the new Cambridge location to our New England brand center base,” said Nathan Dopp, president of Fjällräven North America. “With the success of our Newbury Street location and strong independent retailer base, we know the avid outdoor consumers in the Cambridge community will welcome us to the neighborhood. As with all of our brand centers, we hope this location provides an opportunity for outdoor consumers to meet, shop, share about their last adventure, and perhaps even experience a bit of Sweden.”

The Cambridge store will carry a curated assortment of outerwear, apparel, backpacks, accessories and gear for men, women and kids.

Fjällräven will welcome consumers to celebrate its grand opening weekend from March 24 – 26, 2017. The event will include live music, waxing demonstrations, gear giveaways, complementary food and drink and special promotions.

Photo courtesy Fjällräven