Five Ten added Jean-Pierre Ouellet (a.k.a. Pee Wee) to its North American sales team. Ouellet, a member of Dave Karl's Sky Ambitions agency, will be based out of Montreal, Canada and will be focusing on Five Ten high-friction footwear.

“We're very happy to have Pee Wee join our sales team” said Charles Cole, Five Ten's founder and president. “Pee Wee's a hard core climber and a professional sales rep– a perfect combination for us.” Dave Karl, president of Sky Ambitions, adds, “Five Ten has a great sales weapon with Jean-Pierre. I have no doubt Five Ten will see tremendous sales under his watch.” Ouellet's territory will cover Eastern Canada (Ontario, Quebec, Nova Scotia, New Brunswick and Newfoundland).

Jean-Pierre, already well-known in serious climbing circles for his dedication to the sport says that he is very excited to join the Five Ten Team. “Five Ten and Stealth have tremendous consumer recognition and equity here in Canada,” says Jean-Pierre. “I intend to do my very best to help grow the brand and provide excellent customer service.”

Ouellet's transition to handling Five Ten sales takes place immediately. Says John Connelly, Five Ten's International Sales Manager, “Jean Pierre has great energy and is very committed to building on 5.10's momentum in specialty shops and servicing all the needs of our Canadian retailers and their customers. I have no doubt that Jean Pierre will be a very strong asset to our sales team.”