Fitness EM appointed Mark Ish as national sales director, reporting to Steven Sandler, vice president of sales. Ish joins Fitness EM from Altus Athletic, where he served as the vice president of sales & marketing   

“We are very excited to have Mark joining the Fitness EM team,” Sandler said. “Mark brings a wealth of experience in the Fitness & CPG businesses. He represents the next step in building our world class sales organization.”

Prior to joining Altus, Ish worked as the director of sales for Wham-O where he was responsible for the sporting goods and big-box retail channels.

Ish earned his Bachelor Degree in Business Administration with an emphasis in Marketing from San Diego State University, where he also played for their Division I Soccer Team.

Fitness EM, LLC, headquartered in Uxbridge, MA, is a leader in the women’s fitness equipment.