FitFlop appointed Gianni Georgiades as CEO.  He had been footwear CEO at Lacoste since 2018. Georgiades will join the company on April 6.

Prior to Lacoste, Georgiades was omnichannel managing director for EMEA at Deckers (UGG) and vice president for Europe at Coach.

Georgiades said: “There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense.”

“We can already feel the energy, enthusiasm and expertise that Gianni is bringing to the FitFlop table, and our team is looking forward to working with him and building on our strengths to create the world’s biggest and, of course, best wellness footwear brand,” said Fitflop’s Founder Marcia Kilgore.

Photo courtesy FitFlop