Sportradar entered into a definitive agreement to acquire Synergy Sports, the provider of data and video analytics in the U.S. college and professional sports space.
The acquisition complements and extends Sportradar’s product suite and broadens its relationships with global sports organizations. The acquisition is anticipated to close in the second quarter, subject to customary conditions and regulatory approvals.
In the U.S., Sportradar is the official partner of the NBA, NFL, NHL, and MLB, while Synergy Sports has league-wide relationships with the NBA and MLB and all of NCAA Division I women’s and men’s basketball and over 90 percent of NCAA Division I men’s baseball.
Internationally, Synergy’s partnership with FIBA to create the “FIBA Connected Stadium” provides basketball teams, leagues and federations with a technology platform offering automated video production and graphics. This combination of Synergy’s U.S. and international business will fit into Sportradar’s evolution of the way sports content will be created, digitized and delivered.
Sportradar will also build on Synergy Sports’ video technology, Synergy Automated Camera System, by layering on top its own video and OTT product suite for deeper technology-enabled relationships with sports organizations.
Carsten Koerl, Sportradar Group CEO, said: “Sportradar is the leading data and technology provider to betting operators as well as media companies and sports leagues globally. Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. and around the world.
Nick Maywald, executive chairman of Synergy Sports, said: “Sportradar is the perfect partner to accelerate the evolution of Synergy Sports in the U.S. and around the world. Our team is extremely excited to become part of the Sportradar story, the global leader in understanding and leveraging the power of sports data and content. Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products. Data is in the DNA of both companies and this partnership will deepen our relationships with both Professional and College sports in the U.S. and internationally.”
Logo courtesy Synergy Sports
