Fischer Sports USA announced the hire of legendary skier and ski product developer, Mike Hattrup, to the position of backcountry specialist/western territory manager.
Hattrup, an AMGA certified guide and longtime ski industry icon, will lead up backcountry outreach and product development, while supporting western regional sales of the Fischer Brand.
“I’m incredibly stoked to be joining one of the most iconic brands in skiing. They have a rich history of producing innovative products, and I’m looking forward to working with the US and the Austrian teams to build the backcountry business,” Hattrup said of his new position, which will be based remotely in Sun Valley, Idaho.
Fischer’s focus has turned in recent years on backcountry growth pairing their long history of high end product in the alpine realm with technology borrowed from their category leading nordic skis. The resulting products have been innovative and award winning.
“Anyone who knows Mike Hattrup’s name knows that he’s exactly the right guy for this job,” explained Fischer CEO Ryan Leach. “We’re thrilled to see him take the reigns and to bring Fischer’s programs to new heights.”
