Hunting apparel brand First Lite has partnered with Leupold & Stevens, a leader in the premium optics category and longtime conservation advocate.

Effective immediately, Leupold and First Lite are collaborating to donate 5 percent of sales from the new Leupold BX-4 Pro Guide HD 10×42 and 12×50 binoculars with First Lite Fusion body armor to Backcountry Hunters & Anglers. The program highlights the brands’ shared commitment toward protecting and conserving America’s public lands for current and future generations of sportsmen and women.

“Like so many of our peers in the industry, including Leupold, we recognize that not only our livelihoods, but our way of life depends on access to public lands to hunt, fish and recreate,” said Ryan Callaghan, First Lite director of conservation and public relations. “This collaboration is one part of a concerted effort by First Lite to support those in the trenches, like BHA, who are giving a voice to our public lands, waters and wildlife.”

The BX-4 Pro Guide HD’s are built around the Leupold Twilight Management System. The specialized lens coatings allow users to glass longer during the early predawn hours to well past dusk, while an open bridge design and durable aluminum body, wrapped with First Lite’s Fusion camouflage pattern, is both comfortable to hold and lightweight enough for easy carrying. The waterproof BX-4 models are backed by Leupold’s full lifetime guarantee.

“No other optics company does more for sportsmen’s rights and conservation across the U.S. than Leupold & Stevens Inc.,” said Zach Bird, observation product manager for Leupold. “We’re committed to protecting and conserving our nation’s public lands and are honored to team up with First Lite to create an outstanding product with 5 percent of all proceeds going directly to Backcountry Hunters & Anglers. This partnership is just one of many steps we’re taking to advance this important cause.”

Leupold BX-4 Pro Guide HD binoculars with First Lite Fusion body armor are now available through authorized dealers.