The Finish Line, Inc. announced the grand opening of its newly revamped store within The Mall at Millenia in Orlando to include an enhanced in-store experience and the addition of the latest Nike Track Club shop-in-shop. The brand will also host several events and live entertainment in collaboration with brand partners starting now and continuing throughout the holiday season.
We are pleased to bring this enriched shopping destination to the Orlando market in time for holiday, said Michael Grimes, Finish Line vice president of omnichannel marketing. The store also includes a newly designed Nike Track Club concept which features the best in Nike footwear and apparel for the sport and lifestyle of running-a perfect fit for our young and fast consumer.
Participating brand partners for the upcoming events include Nike, adidas, Asics and Mizuno. Representatives from each brand will be on location, coinciding with Finish Lines hottest releases and product launches, to provide insight and recommendations catered to individual customer wants and needs.
In addition to a great line-up of events, our customers will notice the use of new features to supplement our omnichannel approach in-store, such as our recent Winners Circle loyalty app and wish list activations, said Grimes. Our new store in The Mall at Millenia helps us connect with the customer in a more meaningful and authentic way.
