The Finish Line, Inc. will jump into the men’s college basketball tournament frenzy with its revamped bracket challenge. The Finish Line Bracket Challenge will offer participants the chance to win up to $5,000 by selecting winning teams this March and encourage engagement on the company’s social accounts.
“With college hoops and all the hype around it in March, our customers will be at the center of every important moment during the tournament,” said Paul Diehl, senior director of content, social and consumer trends at Finish Line. “We will drive conversation with relevant content that aligns with what our core consumers value. We also sweetened our bracket challenge this year with a new second chance incentive.”
Alongside Finish Line’s primary bracket challenge, fans will have the opportunity to participate in the retailer’s “Second Chance Bracket.” The new challenge allows participants with busted brackets to reenter the competition at the Sweet Sixteen round with a brand new selection of teams and the chance to win $1,000. Finish Line will also award one Winner’s Circle member $1,000 for participating in the primary challenge, as well as supply gift cards to the 2nd through 50th place primary bracket challenge finishers. Participants may track their progress for the duration of the tournament with a real-time leaderboard on the challenge’s website.
Finish Line will also deliver timely content on social media by integrating customer quotes with photos and statistics from the tournament. The retailer plans to surprise some participants by hooking them up with the latest gear throughout the challenge, awarding them for participating and freshening up some of the frustration that comes with busted brackets. Additionally, the retailer will celebrate the tournament in-store by utilizing digital display screens and loading them with real-time, geo-targeted team results in the cities of competing teams.
Customers can register online and make their team selections at finishlinebracket.com from March 12 – March 16 for the initial challenge and see the complete list of rules. Information about the second chance bracket will be announced on the retailer’s social accounts following the start of the tournament.
