Feetures, the family-owned and operated sock manufacturer, announced that John Gaither, who has been the company’s COO, would succeed his father, Hugh Gaither, founder and CEO, effective January 1, 2023. Hugh Gaither will evolve his role as chairman of Feetures’ executive committee.

John has worked for the family business since 2002, responsible for strategic decisions that fueled the company’s growth. He has led product innovation and is responsible for operations and the supply chain.

“It’s been my pleasure and honor to lead Feetures for these last 21 years, and I am very confident in John’s ability to step into the important role of CEO for Feetures,” said Hugh Gaither. “I will be involved in business decisions at the highest level and will advise both my sons, John and Joe, and maintain relationships with our key customers.”

“To my dad’s credit, he had the foresight and vision to create a brand that would allow him to impact lives across the globe,” John Gaither said. “Through long-established partnerships with extraordinary retailers, we have inspired many people in their journey to live healthy, active lifestyles. In this next era of our company’s history, we will maintain our roots as we grow by continuing to value our personal relationships and the communities we serve. Our goal is to become the most recognized performance sock brand in the world and, to do that, we must continue to evolve to remain relevant. I’m excited to lead our company in this next chapter.”