Fanatics, Inc., the world’s leading online retailer of officially
licensed sports merchandise, announced Matt Madrigal has joined the
company as chief technology and product officer.  Based in San Francisco
and reporting to Fanatics CEO Doug Mack, Madrigal will play a key role
in shaping technology and mobile strategy, while expanding the company’s
product development and data capabilities to support the next
generation of growth for the sports e-commerce leader.
 
Madrigal
was most recently SVP of e-commerce & marketing for Williams-Sonoma,
Inc., where he led all digital commerce and mobile technology functions
for a portfolio of home furnishings brands, such as Williams-Sonoma,
Pottery Barn and West Elm, helping to grow the company’s e-commerce
business to over two billion dollars in 2013.
 
“Matt brings more
than 16 years of deep eCommerce expertise and tech innovation to
Fanatics with a proven track record of delivering high-quality, scalable
products,” said Mack. “As we continue to grow, investing in
cutting-edge technology is paramount and Matt’s broad spectrum of
experience will significantly strengthen both the consumer and partners
sides of our business.”
 
Prior to Williams-Sonoma, Madrigal led
engineering and product for all of eBay’s digital marketing and onsite
advertising technology functions, including the analytical & data
platforms that powered the company’s global Internet marketing efforts.
While at eBay, he was also instrumental in the creation of Triton, one
of the most respected SEM platforms in the industry.
 
“Joining a
company like Fanatics, which is already the market leader and still has
massive growth potential, is incredible. The fact that I’m a huge sports
fan just makes this opportunity even more exciting,” said Madrigal.
“I’m looking forward to building one of the top tech organizations in
the industry and creating platforms that can scale both domestically and
internationally to help drive growth.”

A graduate of the
University of California, Berkeley, Madrigal was also a senior
consultant with KANA Software and began his career as an analyst at
Accenture.