Brown Shoe Company, Inc. said that for the nine weeks ended Jan. 2,
2010, same-store sales at the Famous Footwear division increased 7.0%
and same-store sales at its Specialty Retail division increased 4.9% ,
both exceeding expectations.
Ron Fromm, Brown Shoe's Chairman and Chief Executive Officer, stated,
“We are pleased with our strong holiday performance at retail. Our
increased same-store sales were driven by fresh product assortments,
enhanced store and online shopping environments, and targeted marketing
communications. Sales at our Wholesale division are in-line with our
expectations for the first nine weeks of the quarter, though a
substantial portion of our orders are planned to ship in the last week
of the quarter and, as always, will be dependent upon whether our
retail partners take receipt in the last week in January or in the
first quarter.”
The company updated its guidance because it is presenting at the 12th Annual ICR XChange Conference on Thursday, January 14.
